Influencer Marketing
Substack: The Writer-Subscription Economy
Substack built the writer-subscription economy — newsletter subscriptions for independent journalists, essayists, analysts. Chris Best, Hamish McKenzie, Jairaj Sethi.
Tag
Creator Economy Infrastructure
Influencer Marketing
The 2026 Influencer Marketing Operators Directory
The complete 2026 directory of influencer marketing agencies, platforms, and creator-economy infrastructure firms — organized by operator category and positioning tier.
Influencer Marketing
Spotter: How Creator Capital Built the Back-Catalog Economy
Spotter built the creator capital model — buying YouTube back-catalog rights upfront from MrBeast, Dude Perfect, Kevin Hart's Laugh Out Loud. The infrastructure layer of the creator economy.