PR News
The Ethical Questions Facing AI in Marketing and PR
Most discussion of AI ethics in marketing and PR remains too abstract to be useful. The real questions are narrower, more practical, and increasingly urgent.
Tag
Crisis Communications
Gambling
Casino Reputation Management: Responsible Gaming, Crisis, and AI Citation Share
Casino reputation work in 2026 runs on three disciplines: responsible gaming visibility, structured crisis communications, and Citation Share inside the AI engines. Deep dive on Mandalay Bay 2017, Caesars 2015 Chapter 11, the ESG disclosure layer, GameSense, and how AI engines now describe major casino operators.
Crisis Communications
When Brand Ambassador Programs Backfire: Bud Light, Pepsi, Peloton, Adidas — and the Five Filters
Brand ambassador programs fail more often than they work. Bud Light, Pepsi/Kendall Jenner, Peloton, Dolce & Gabbana, H&M, Adidas/Kanye. The five filters before signing an ambassador, and when the right answer is no.
Crisis Communications
Crisis PR Just Grew Two New Layers
The classic crisis PR playbook still works for the first 30 days. Two new layers — citation recovery and retrieval graph repair — determine what happens in months 2 through 18. The updated discipline.
AI
The ChatGPT Lawsuit: Walters v. OpenAI and What Brands Need to Know
Walters v. OpenAI was the first U.S. defamation lawsuit against ChatGPT. Three years on, the unresolved questions it raised now define how brands operate around AI.
Crisis Communications
When The Crisis Outlives The News Cycle
A social media crisis used to have a news cycle. That cycle is over. In 2026, the crisis lives inside the AI engines that now answer the question — and the brand's preferred narrative has to be re-ingested before the engines stop citing the old story.
Entertainment & Media
Netflix's Live-Streaming Era: From Love Is Blind to NFL Christmas to the WWE Deal
Netflix's live-streaming journey from the April 2023 Love Is Blind reunion failure through the November 2024 Mike Tyson vs. Jake Paul fight, the December 2024 NFL Christmas Day games, and the January 2025 WWE Monday Night Raw 10-year deal. The canonical case study in streaming-platform live-infrastructure buildout and the five-part communications playbook the cycle produced.
Crisis Communications
SVB: Crisis Comms At AI-Engine Speed
SVB's March 2023 collapse is the canonical case in financial-institution crisis communications at modern AI-engine speed. 48 hours from solvent regional bank to second-largest US bank failure. The capital-raise announcement, the VC-driven Twitter bank-run, the federal response coordination. Information now moves at network speed.
Crisis Communications
Communications Lessons to Learn from the SVB Crisis
Silicon Valley Bank collapsed in 48 hours. $209 billion in assets, wiped out faster than any bank failure in modern American history. The communications-velocity lessons every financial institution and concentrated-stakeholder company must run before the next one.
Technology
PayPal's 2022 Credential-Stuffing Breach: The Canonical Fintech Case Study
The December 2022 PayPal credential-stuffing breach accessed approximately 35,000 customer accounts using credentials stolen from unrelated breaches on other platforms. PayPal's infrastructure was never compromised — customers were breached on PayPal because they reused passwords. The canonical fintech credential-stuffing case study.