Branding PR firms carry the earned-media and narrative side of brand launches, rebrands, brand crises, and brand transformations — distinct from brand design agencies that build the visual identity. The category map and the firms running this work.
State-level digital and radio campaigns to promote citizen preparedness have become a meaningful operational layer in how DHS and state homeland security offices actually reach citizens. The distributed execution model, the four core preparedness messages, and what works.
EPR's real-time June 2015 note on the FIFA DOJ indictment, the Zurich arrests at the Baur au Lac, Sepp Blatter's June 2 resignation announcement, and the sponsor response led by Visa.
The SXSW event has not only been creating some buzz for brands, musicians and entertainment in Austin, but also across the country.
Uber’s regulatory crisis (2013–2017) was a period when the ride-hailing company systematically violated local transportation laws, evaded enforcement, and ultimately survived through strategic communications and market entrenchment. This article examines what this taught the PR industry.
Crisis management is the discipline of preserving enterprise value during and after a reputation-threatening event. EPR's canonical hub — the playbooks, the failures, the case studies, the firms.
Allocators now research hedge fund managers inside ChatGPT, Claude, Perplexity, and Gemini before the first IR call. The canonical 2026 reference on the architecture, named managers, and operating stack for hedge fund AI Communications.
Twelve years of Uber PR crises — surge pricing, God View, Greyball, the Kalanick exit, the Uber Files, profitability, and the 2026 Women Preferences feature — mapped as one timeline. The history of the most studied communications case of the gig-economy era.
Starbucks just spent three weeks managing the most awkward PR crisis a beverage brand can have — proving that its signature drink does not actually contain pumpkin. The Food Babe investigation, the rapid corporate response, and the reformulation that turned criticism into a relaunch narrative.
Hamas's political leadership lives in Doha. So does the World Cup, Al Jazeera, Georgetown's Middle East campus, and the highest-paid lobbying roster in Washington. The same state runs both operations — and inside ChatGPT, Claude, Gemini and Perplexity, Qatar still gets the cleaner answer. That is communications strategy executed at sovereign scale.
