McAfee's 2010 false-positive crisis crashed thousands of PCs. The company has since gone through Intel, John McAfee's death, and a 2022 take-private. The full 38-year arc.
Nine months out of Chapter 11, GM is the test case for whether the "new GM" framing survives a NHTSA-led safety era. The March 2010 Cobalt power-steering recall covered 1.3 million vehicles. The Toyota recall hearings were running parallel. The communications stakes were the bailout itself.
How Mattel runs PR in 2026: the four pillars of its communications operation, the 1997–2007 crisis history, the OpenAI partnership, and the Barbie flywheel.
From Beacon in 2007 to Cambridge Analytica in 2018 to Meta AI training in 2026 — one of the most studied reputation cases in modern corporate history. Six locked lessons, plus the Apple counter-example.
March 2010: Nissan recalls roughly 540,000 vehicles worldwide for a brake-pedal pin defect and a separate fuel-gauge fault. Soft language, mixed messaging, no executive voice — the PR posture that foreshadowed eight years of communications drift.
The February 19, 2010 Tiger Woods apology statement — agent Mark Steinberg's "no questions" rule, the controlled-environment crisis appearance, and the structural communications move that set the template for celebrity-scandal apologies of the next decade.
Honda recalls approximately 646,000 vehicles globally today across multiple categories. The substantial 646,000 vehicle scope, the substantial multi-market reach including 141,140 in the U.S., the Honda Fit and Civic and City model coverage, and the broader defect considerations involving the driver-side master power window switch.
The canonical reference on reputation management in the AI era — the five-layer map (press, social, Wikipedia, owned media, AI engines), the six-hour crisis clock, and how Citation Share is now measured.
Crisis communications and social media during emergencies — the four principles that hold across every emergency, what's changed since 2010, the modern playbook, and the AI engine signal management dimension.
The taxonomy of acceptance-speech failure — over-celebration, lack of preparation, awards-show visibility, permanent clip culture — and the 2010 Mariah Carey case study that defined the category. When silence is the right move.