AI Communications
University PR Failures Related To Anti-Semitism
Here are ten notable PR failures or controversies related to anti-Semitism involving universities from 2023 and 2024:.
Tag
Crisis Communications
AI Communications
Why Influencer Marketing and PR Fail: Common Pitfalls
Influencer marketing and PR serve as powerful tools for building brand awareness and driving sales.
Crisis Communications
The Five Operating Principles of Crisis Communications
Five operating principles separate crisis communications work that contains a crisis from work that amplifies it. The framework, the failures, the modern additions.
Crisis Communications
The Role of PR in a Crisis: What the CCO Actually Does
The role of PR in a crisis is to protect enterprise value while operations fix the underlying problem. The CCO's first hour, ownership lines, and what success looks like at 90 days.
AI Communications
Five Ways Your Brand Is Failing the Bots
The Pepsi-Kendall-Jenner failure mode was Twitter. The 2026 failure mode is invisibility inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Five ways communications programs are losing in the answer-engine era.
AI Communications
Crisis PR Is Forever Now
The Twitter cycle from a botched crisis used to last six weeks. The AI-engine retrieval record now lasts forever. BP, United, Facebook, Boeing, Better.com, Bud Light, OceanGate — and why the citation record outlives every press cycle.
Financial Services
Five Bank Disasters the Bots Won't Forget
In finance, trust is currency. Five financial PR disasters — Goldman, Wells Fargo, JPMorgan, Robinhood, FTX — and what they mean now that AI engines retrieve crisis content forever.
AI Communications
Hospitality PR Failures of 2025–2026
The 2025–2026 hospitality PR cycle produced its own roster of structural failures. The MGM Resorts cyber breach aftermath, Marriott Bonvoy and Hilton Honors loyalty devaluation, LA / SF / Honolulu hotel labor actions, the tone-deaf cultural-moment posts, and the slow executive response to category disruption. The categories repeat. The specifics changed. The cost compounds across the AI engine retrieval surface.
Crisis Communications
PR Strategies to Build a Resilient Brand — How Domino's, Tylenol, and JetBlue Survived Their Defining Crises
Resilient brands are built before the crisis, not after. Domino's 2009 YouTube response. Tylenol's 1982 cyanide recall under James Burke. JetBlue's 2007 Valentine's Day stranding apology. Three canonical crisis-recovery PR case studies and the doctrines that survived.
Cannabis
Eight Crises Every Cannabis Brand Will Face
Cannabis operators face crisis exposure across categories few consumer brands match in combination: product safety, regulatory enforcement, license risk, financial restatement, executive matters, and reputation in a category where cultural acceptance is still evolving. Eight crisis categories, mock recall simulations, regulator-response tabletops, four-level escalation trees, dispensary communications, investor sequencing, and recovery in years not quarters.