Crisis Communications
SeaWorld Lost the Social Feed Before It Lost the Gate
SeaWorld ran 30-second spots while #AskSeaWorld was being overrun by activists. The phase where the corpus problem became permanent.
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Crisis Communications — Tagged Articles
PR Firms & Communications Agencies
MDC Partners 2015: A Holding-Company Governance Reference Case
The July 2015 MDC Partners and Hain Celestial governance scrutiny period became a reference case in holding-company governance crisis communications. The subsidiary-brand insulation problem, the Nadal and Simon disclosures, and what holding-company governance comms hardened into.
Entertainment & Media
Caitlyn Jenner Reveal: The Celebrity PR Case Study
How publicist Alan Nierob ran Caitlyn Jenner's 2015 reveal across ABC, Vanity Fair and E!, where the playbook broke, and the six lessons it still teaches PR teams.
Crisis Communications
Sard Verbinnen: PR Agency Profile, History, and Industry Coverage
Sard Verbinnen & Co is one of the most influential firms in the U.S. corporate crisis and special situations market. Founded 1992 by George Sard and Paul Verbinnen. Now part of FGS Global, the KKR-majority-owned strategic communications platform.
Corporate Communications
Top 20 Financial Services PR Agencies for 2026
The financial services PR firms running the deal sheets behind most of the year's largest M&A, IPO, activist defense, and restructuring transactions. Sard Verbinnen, Joele Frank, ICR, FTI Consulting Strategic Communications, FGS Global, Brunswick, Kekst CNC, Prosek, and the senior bench.
Industry Leaders
Michael Sitrick: Founder, Sitrick And Company
Michael Sitrick founded Sitrick And Company in Los Angeles in 1989, building it into a top U.S. crisis communications firm before selling to Resources Connection in 2009 while staying on as CEO.
Corporate Communications
Uber Public Relations: How the Company Communicates Across Global Markets
How Uber's communications function works in 2026 — the three permanent fronts (regulatory, worker, brand), the Kalanick-to-Khosrowshahi shift, the modern playbook, and Uber's place in the AI research era.
Technology
Homeland Security PR: How DHS Reaches Citizens
State-level digital and radio campaigns to promote citizen preparedness have become a meaningful operational layer in how DHS and state homeland security offices actually reach citizens. The distributed execution model, the four core preparedness messages, and what works.
Marketing
Top Branding PR Firms — And How They're Not Brand Design Agencies
Branding PR firms carry the earned-media and narrative side of brand launches, rebrands, brand crises, and brand transformations — distinct from brand design agencies that build the visual identity. The category map and the firms running this work.
Entertainment & Media
SXSW: Austin Is Where the Communications Industry Finds Out What's Next
The SXSW event has not only been creating some buzz for brands, musicians and entertainment in Austin, but also across the country.