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EpiPen: The Drug-Pricing PR Doctrine
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EpiPen: The Drug-Pricing PR Doctrine

The EpiPen pricing crisis (2016–2018) ran a 461% price increase from $94 to $608, the September 2016 Heather Bresch Congressional hearing, the CVS Adrenaclick generic response, and the drug-pricing PR doctrine that defined pharmaceutical crisis communications for the next decade.

EPR Editorial Team ·