March 12, 2018: ten-month-old Kokito asphyxiated in a United overhead bin. Three pet incidents in one week. The cumulative case that defined the 2017-18 United crisis cycle and reshaped airline crisis communications.
In March 2018 I predicted Hope Hicks had a great PR future. Eight years later: Fox Corporation EVP, Counselor to the President, hush-money trial witness, Fulbright Board appointee. The 2018 prediction, graded in 2026.
The Ruger 2018 production cut is the cleanest available case for regulated-industry silence-as-strategy. The discipline is harder than it looks.
A Hawaii political crisis communications case study: Joe Souki, Rachel Wong's complaint, and the State Ethics Commission settlement that ended a 44-year legislative career.
Mike Mularkey was fired by the Titans in 2018 two days after a playoff win. He never coached in the NFL again. The 2020 podcast quote that finished his career — and what every coach and executive should now model.
Maverick Apparel sent Logan Paul a cease-and-desist on Jan 4, 2018, demanding he stop using the Maverick name on merchandise. The case became a reference point in trademark, influencer marketing, and crisis communications.
According to the women, the assaults occurred at an on-campus apartment.
The 2017 social media RFP from Philadelphia Gas Works is the wrong brief for 2026. Utilities now need stakeholder engagement, crisis-mode protocols, regulatory-facing communications, rate-case support, and executive-level work — not just follower growth on a dying channel.
The defining DTC founder-ouster case study: Miki Agrawal's 2017 exit from Thinx, the Maria Molland Selby operational reset, and the 2022 Kimberly-Clark acquisition.
Ed Sheeran's 2017 Game of Thrones cameo triggered a social media backlash that became a textbook case in celebrity cameo PR, audience alignment, and crisis response — including why deleting a social account during a news cycle is the wrong move.
