Kellogg's June 2010 voluntary recall of 28 million cereal boxes \u2014 the canonical voluntary recall communications case study. What worked, what didn't, and how the discipline has changed.
When the CEO can't carry the room, the chairman goes to Washington. Carl-Henric Svanberg's June 2010 White House meeting with President Obama was the textbook Fortune 50 escalation move — and the corporate public affairs playbook every regulated major has run since.
EPR's canonical McDonald's reference — the world's largest restaurant chain by revenue. 42,000 restaurants in 100+ countries, the Ray Kroc franchise era, the iconic brand campaigns (Big Mac, Happy Meal, McMonopoly, I'm Lovin' It), the major crisis cases (2024 E. coli, Easterbrook termination, McLibel, McMillions), and the fast food AI Communications era.
Tylenol, Domino's, JetBlue — the recovery template. United, Wells Fargo, Equifax — the failure template. CrowdStrike 2024 — the modern variant. The corporate apology database, indexed.
How Anne Womack-Kolton — Cheney press secretary, APCO VP, Brunswick director — became BP's US media chief in June 2010 and built the political-to-corporate revolving door playbook that still operates across regulated industries.
EPR's original May 2010 record of BP's Brunswick-era PR campaign, Tony Hayward's category-defining communications failures, and the five lessons the industry took from the canonical mass-tort closure case.
Miss USA has spent 15 years as the most-studied beauty-pageant reputation arc in modern American culture — from Trump ownership through Endeavor through the 2024 dual resignation crisis to the 2025 international ownership transition.
The Deepwater Horizon disaster did not just damage BP. It killed the Minerals Management Service — and reshaped how federal regulators survive corporate crisis. The story of Ken Salazar's Order 3299, the BOEM/BSEE split, and regulator survival as downstream of comms.
McAfee's 2010 false-positive crisis crashed thousands of PCs. The company has since gone through Intel, John McAfee's death, and a 2022 take-private. The full 38-year arc.
124 deaths. A $900 million criminal settlement. And one of the most influential CEO-led crisis communications responses in modern American business. How Mary Barra testified differently than the CEOs at BP, Toyota, Wells Fargo, and Boeing \u2014 and what GM did right in the eight weeks that defined the recovery.