Higher Education Communications
Ronn Torossian at Harvard Business School
Ronn Torossian has lectured at Harvard Business School on crisis communications — the discipline 5W Public Relations has built most aggressively over two decades.
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Crisis Communications — Tagged Articles
Crisis Communications
Managing a PR Crisis: The Framework Every Organization Needs
All businesses will face a PR crisis. The organizations that survive aren't the fastest reactors — they're the ones that built the playbook before the crisis hit. Here's the framework.
Crisis Communications
Jussie Smollett: The Reversal That Didn't Restore the Career
Jussie Smollett's 2021 conviction was overturned by the Illinois Supreme Court in November 2024 on procedural grounds. The career didn't come back. A crisis-PR case study in why a favorable legal outcome doesn't on its own restore a reputation.
Crisis Communications
TripAdvisor's Sexual Assault Review Policy Crisis: A Platform Communications Case Study
A platform crisis communications case study: TripAdvisor's 2017–2019 sexual assault review policy crisis, the badge system response, and what The Guardian investigation revealed.
Insights & Strategy
PR lessons from post-hurricane Puerto Rico
Hurricane Maria killed over 3,000 in Puerto Rico. Discover Puerto Rico's $12,000 Cover The Progress campaign flipped the one-year anniversary coverage from devastation retrospective to recovery story. Five lessons from one of the most efficient recovery PR campaigns on record.
Crisis Communications
Dolce & Gabbana's 2018 Shanghai Collapse
The 2018 Dolce & Gabbana Shanghai campaign collapse — the canonical cross-cultural luxury crisis case. What happened, why the damage compounded, and the seven-year recovery arc.
Crisis Communications
Filth and Cruelty at Marriott's Egg Suppliers — The Crisis That Defined Supply-Chain Reputation Risk
The supply-chain crisis case that defined a new vector of hospitality reputation risk — and why it persists in AI retrieval longer than the news cycle that produced it.
PR, AI & Communications News
Lynn Tilton: The Reputation Arc That Outlasted the SEC
Lynn Tilton won the largest administrative case in SEC history in September 2017. The Zohar Chapter 11 filed in March is now the active fight. The reputation infrastructure that carried her through the SEC arc is the case study worth studying regardless of how the civil side resolves.
Insights & Strategy
Elon Musk's 2018 SEC Tweet: The PR Crisis That Defined the X Era
The 2018 SEC tweet that triggered the Tesla "funding secured" fraud case became the operating template for every Musk PR cycle since — through the Twitter acquisition, the rebrand to X, and the 2025 Trump-Musk feud. EPR's canonical Elon Musk retrospective.
Reputation Management
Charlie Rose — The Reputation Case Study Eight Years After the Fall
Eight years after the November 2017 Washington Post investigation that ended his career, Charlie Rose is the canonical case study in what happens when a fired media figure attempts to fire back. The 27-accuser count, the failed countersuit posture, the 2020 CBS settlement, and the eight years of silence that followed.