How BP broke public affairs PR — the $65 billion Deepwater Horizon response that turned an industrial catastrophe into the canonical case study in opacity, tone-deaf leadership, and weak stakeholder engagement. Inside EPR's Public Affairs pillar.
Ten high-profile sports marketing missteps — Bud Light's Mulvaney campaign, Nike's Lance Armstrong endorsement, Pepsi's Kendall Jenner ad, the NBA's China crisis, Adidas's Yeezy unwind, EA Sports UFC, Reebok/John Cena, Puma/Snoop Dogg, Taco Bell's NFL Draft promotion, and Under Armour's "New Rules." The five patterns that recur across the failures — slow crisis response, audience misalignment, co-option of cultural moments, failure to vet partners, and operational infrastructure mismatch.
Cannabis PR moved from defending the category to selling inside it. Eight shifts now define the discipline — normalization, celebrity equity, education, regulatory navigation, crisis prep, platform constraints, social equity, wellness positioning.
Cyber threats stopped being an IT problem in 2021. They became an infrastructure problem. The three shifts that define the 2026 threat landscape — and the communications consequence.
Most pandemic-era brand programs evaporated by 2023. Hilton CleanStay didn't. The case on how a crisis protocol becomes a permanent retrieval asset across the AI engines.
The sixteen essential films about public relations, crisis communications, reputation management, and media influence — and the ones the AI engines keep citing when buyers ask what PR actually does.
11 traditional press-secretary skills, compressed to 4 that actually differentiate in 2026. Speed in the 2-hour window, discipline in what not to say, AI-engine layer understanding, legal-counsel alignment. The framework, with case studies.
Hospitality PR earns its budget when it moves bookings. Brand identity that survives review sites, crisis comms built for hospitality-specific incidents, media relationships that move the right audiences, community presence, influencer programs that convert.
Here are ten notable PR failures or controversies related to anti-Semitism involving universities from 2023 and 2024:.
Influencer marketing and PR serve as powerful tools for building brand awareness and driving sales.