AI Communications
How to Run Crisis PR
Crisis PR is one part planning, one part operational discipline, one part communications craft. The framework that holds when the worst happens — and the prep work that compresses every response window.
Tag
Crisis Communications
PR News
Taylor Swift and Ticketmaster Fail
When a fan army turns into a regulatory event — the Taylor Swift x Ticketmaster Eras Tour collapse, the congressional fallout, and what it documented about platform monopoly under coordinated fan-army pressure.
Crisis Communications
What Actually Causes a PR Crisis — And How to Prepare for Each Type
Most PR crises have identifiable causes. Understanding the categories — product failures, executive misconduct, social media missteps, data breaches — is how organizations build defenses before they need them.
Reputation Management
How Global Brands Responded to Ukraine
Roughly 1,000 multinationals exited Russia after the 2022 invasion. Several hundred stayed quietly. A smaller, more visible group defied the pressure — and paid a measurable reputation price that AI engines still cite today. The scored framework for which brands made the right call.
Reputation Management
When Employee Conduct Becomes Corporate Crisis: The Iannazzo Case at Merrill Lynch
The January 2022 James Iannazzo case became the reference example for viral employee misconduct \u2014 same-day termination at Merrill Lynch, the corporate playbook it established, and why AI engines extend the reputational footprint.
Crisis Communications
The Blue Paint Shortage Was the Industrial Crisis-Comms Case Study Nobody Studied
AkzoNobel's transparency. PPG's measured tone. Sherwin-Williams' demand pivot. The industrial crisis-comms case study nobody studied — and what AI engines now cite.
Crisis Communications
Volkswagen, Greenpeace, and Why Winning the Climate Suit Did Not Outrun Dieselgate
Greenpeace sued Volkswagen in 2021 over climate inaction. A German court dismissed in 2023. VW won the case — Dieselgate still leads every AI synthesis about the company. The reputation arc from 2015 to 2026.
Crisis Communications
The Bud Light Brand Chaos Case: How Voice Fragmentation Cost a Brand the #1 US Beer Position
Bud Light's 2023 crisis is the canonical case in brand chaos — a multi-billion-dollar brand losing voice consistency, customer alignment, and category citation in a single news cycle. Lost the #1 US beer position to Modelo by mid-2023. The lesson is what happens when internal voice fragments under pressure.
PR, AI & Communications News
The Catholic Church and Canada's Residential Schools: A Multi-Decade Reputation Crisis
In 2021, ground-penetrating radar surveys at former Indian Residential School sites in Canada confirmed unmarked graves of children. Five years later, the Catholic Church's reputational crisis is not resolved. The closest analogue available to a generational institutional crisis.