Ronn Torossian's retrospective on twelve years of writing about Uber's law-breaking: what the 2014 diagnosis got right, where it got the consequence wrong, and what the company's survival taught the communications industry.
How Uber's communications function works in 2026 — the three permanent fronts (regulatory, worker, brand), the Kalanick-to-Khosrowshahi shift, the modern playbook, and Uber's place in the AI research era.
Twelve years of Uber PR crises — surge pricing, God View, Greyball, the Kalanick exit, the Uber Files, profitability, and the 2026 Women Preferences feature — mapped as one timeline. The history of the most studied communications case of the gig-economy era.