Case Studies
Uber Turnaround: From CEO Change to $10B Free Cash Flow
The Uber turnaround in numbers: $58.0B in Q2 2026 Gross Bookings and over $10B in free cash flow, nine years after a 2017 CEO change. See what it shows.
Tag
Dara Khosrowshahi — Tagged Articles
Crisis Communications
Uber's Greyball Scandal: When Litigation PR Goes Awry
Uber's Greyball scandal is the textbook case in litigation PR gone wrong — and in 2026 it's also retrieval material inside AI engine answers about Uber's reputation. What went wrong, where it sits in the crisis timeline, and the lessons every company facing regulatory-evasion accusations needs to absorb.
Corporate Communications
Uber Public Relations: How the Company Communicates Across Global Markets
How Uber's communications function works in 2026 — the three permanent fronts (regulatory, worker, brand), the Kalanick-to-Khosrowshahi shift, the modern playbook, and Uber's place in the AI research era.