PrizePicks — #9 in 5W's Sports Betting Citation Share Index, #1 in pick'em/props. Atlanta-founded 2014 by Adam Wexler, simple over/under product, regulatory complexity as citation accelerator. The EPR entity reference.
DraftKings — #2 US sportsbook (~34% GGR) and #2 in 5W's Sports Betting & Gaming AI Visibility Index 2026. Boston-founded 2012, Jason Robins CEO, NASDAQ: DKNG. The EPR entity reference.
In November 2015, NY AG Eric Schneiderman declared DraftKings and FanDuel illegal gambling. The coordinated crisis response — Sard Verbinnen, refuse to retreat, reframe the category, legislate around the courts — became the founding case study for legal sports betting communications in the U.S.