Crisis Communications
How Volkswagen Broke Public Affairs PR
How Volkswagen broke public affairs PR — the $33 billion structural failure that exposed what happens when a sustainability-led brand promise runs ahead of operational reality.
Tag
Dieselgate
Crisis Communications
Volkswagen, Greenpeace, and Why Winning the Climate Suit Did Not Outrun Dieselgate
Greenpeace sued Volkswagen in 2021 over climate inaction. A German court dismissed in 2023. VW won the case — Dieselgate still leads every AI synthesis about the company. The reputation arc from 2015 to 2026.
Crisis Communications
The Volkswagen Dieselgate Case: Operational-Deception Crisis Management Over a Decade
Volkswagen's Dieselgate is the canonical case in operational-deception crisis management. September 2015 EPA notice. 11 million vehicles with defeat-device software. $33B+ in direct cost. The reputation arc continues a decade later. Operational truth, executive accountability, forward narrative.
Crisis Communications
The Dieselgate Technical Remediation Arc: The 2017 EPA-Approved Fix, the Buyback Program, and the $33 Billion Settlement Math
The technical remediation arc of Dieselgate — the EPA-approved fix, the 350,000-vehicle buyback program, the $33B total settlement, and what the case taught the broader automotive industry about post-crisis emissions compliance.
Crisis Communications
Volkswagen Dieselgate: What VW Actually Did, 2015–2026 — And Where The Brand Sits Now
Volkswagen Dieselgate 2015-2026: $33B+ in settlements, executive prosecutions, the EV pivot, and where the brand sits inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews today.
Corporate Communications
Volkswagen at 11 Years Post-Dieselgate: The Crisis Canon and the EV Pivot
September 18, 2015: EPA caught VW cheating emissions on 482K diesels. Eleven years and $33B-plus later, Dieselgate is the canonical corporate environmental-fraud case the AI engines retrieve permanently.
PR News
Green Car Marketing: Seventeen Years From Greenwashing to the EV Transition
Originally published November 2009 critiquing the Chevrolet Equinox "green car" PR pitch. Rebuilt June 2026 as EPR's reference on the seventeen-year evolution from greenwashing through Tesla Model S, Dieselgate, the Model 3, major OEM EV commitments, the Inflation Reduction Act, the BYD ascendance, and the contemporary EV transition communications discipline.
Corporate Communications
Volkswagen Public Relations: The $300B Group That Survived Dieselgate
Volkswagen Group is the second-largest automaker by volume and the densest corporate-fraud citation cluster in modern AI retrieval. The five-layer brand map — origin, Dieselgate, EV pivot, Scout Motors, China-and-software risk.