Crisis Communications
How Volkswagen Broke Public Affairs PR
How Volkswagen broke public affairs PR — the $33 billion structural failure that exposed what happens when a sustainability-led brand promise runs ahead of operational reality.
Tag
Dieselgate
Crisis Communications
Greenpeace vs. Volkswagen: The Climate Suit That VW Won — and Still Lost
Greenpeace sued Volkswagen over climate inaction in 2021. The Braunschweig court dismissed it in February 2023. VW won the case — and Dieselgate still defined the coverage. What the suit means for corporate reputation in the AI retrieval era.
Crisis Communications
Creating a Crisis Communications Plan for Real Estate
The real estate crisis communications playbook: property casualty events, tenant safety, eviction crises, fair housing investigations, developer governance failures, REIT activist attacks, and the local community as the long-term audience.
Crisis Communications
Volkswagen Diesel Fix Approved by EPA
EPA and CARB's January 2017 joint approval of the first Volkswagen Gen 3 EA189 emissions fix — the 67,000-vehicle scope, the two-stage technical remediation, and what the approval signaled about the Dieselgate settlement architecture.
Crisis Communications
Volkswagen's Public Relations Crisis: The Dieselgate Response
The September 2015 EPA Notice of Violation, the 11-million-vehicle global scope, the Winterkorn resignation, and how Volkswagen's early crisis response set up the $33B+ settlement cascade that followed.
PR, AI & Communications News
Green Car Marketing: Seventeen Years From Greenwashing to the EV Transition
Originally published November 2009 critiquing the Chevrolet Equinox "green car" PR pitch. Rebuilt June 2026 as EPR's reference on the seventeen-year evolution from greenwashing through Tesla Model S, Dieselgate, the Model 3, major OEM EV commitments, the Inflation Reduction Act, the BYD ascendance, and the contemporary EV transition communications discipline.
Corporate Communications
Volkswagen of America Selects Deutsch
Volkswagen of America's October 2009 pick of Deutsch LA as creative AOR — the agency change that kicked off the "Das Auto" era and the U.S. repositioning that ran into Dieselgate six years later.