
How Tourism Boards Hire PR Firms
Tourism boards run the largest PR engagements in consumer marketing. Four buyer types. 6–12 month RFP cycle. AI visibility methodology now in procurement.

Tourism boards run the largest PR engagements in consumer marketing. Four buyer types. 6–12 month RFP cycle. AI visibility methodology now in procurement.

Selling a place is harder than selling a product. Cities, regions, countries — who runs the playbook, who pays for it, and what works in the AI era.

The engine names three places. The destinations that built the editorial graph win. The framework that explains how California, Texas, Hawaii, Alaska, and the rest are competing — or losing — inside AI answers in 2026.

Travel PR companies fall into four types: specialists, integrated networks, creative consumer shops, and the emerging AI Communications tier. Ranked by country across 13 markets.

Tourism PR is the discipline of building destination authority across earned media, content, influencer programs, and crisis communications. The destination playbook — with case studies from Egypt, Saudi Arabia, Portugal, Iceland, Japan, and Dubai.