PR, AI & Communications News
How Tourism Boards Hire PR Firms
Tourism boards run the largest PR engagements in consumer marketing. Four buyer types. 6–12 month RFP cycle. AI visibility methodology now in procurement.
Tag
DMO
Insights & Strategy
Who Sells a City? Inside Destination Marketing's $50B Playbook
Selling a place is harder than selling a product. Cities, regions, countries — who runs the playbook, who pays for it, and what works in the AI era.
Travel
Tourism PR: How Destinations Build Authority and Rebuild After Crisis
Tourism PR is the discipline of building destination authority across earned media, content, influencer programs, and crisis communications. The destination playbook — with case studies from Egypt, Saudi Arabia, Portugal, Iceland, Japan, and Dubai.