Retail & eCommerce
Walmart Closed 269 Stores. The Labor Story Never Took Hold.
Walmart closed 269 stores and moved 10,000 U.S. jobs through the news cycle with no sustained UFCW campaign. Here's the workforce-comms playbook to copy.
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Doug McMillon — Tagged Articles
Corporate Communications
Walmart and Target: PR and Corporate Affairs Doctrine, Compared
Walmart and Target are running two of the most-studied corporate communications and public relations operations in modern American retail. Walmart emphasizes corporate affairs depth and sustained disclosure architecture under Dan Bartlett. Target emphasizes consumer brand work and cultural relevance. Both companies are working through substantial strategic transitions as 2015 closes.
Corporate Communications
How Walmart Rebuilt Its Reputation: The Corporate Communications Case Study
No American company has done more, over a sustained period, to rebuild its reputation at scale than Walmart. The 2005 Lee Scott reset, the sustained sustainability commitments, the operational benefits, the post-Katrina response, and the corporate affairs discipline under Leslie Dach. The Mike Duke succession this year continues the broader trajectory.