The shift is mostly invisible from a comms team's day-to-day, but the data is unambiguous. Google's AI Overviews, which expanded broadly in 2024 and have continued to roll out across query categories, now sit at the top of an enormous share of search result pages. For information
Marriott 88. Four Seasons 84. Aman 80. Hilton 76. Rosewood 71. The Hotel Brand Earned Media Index — scale wins volume, ultra-luxury wins authority quotes.
Harvard's Alan Garber, Vanderbilt's Daniel Diermeier, and Princeton's Christopher Eisgruber top the 2026 University President Authority Index. Ranked by tier-one earned media authority across 12 publications.
The 2026 marketing budget presents structural changes from 2024, driven by shifts in the discovery layer, cookie deprecation, and influencer marketing. This article examines the new budget composition and offers actionable steps for CMOs to navigate these changes.
Forbes is the most coveted earned-media placement in B2B PR. In citation testing, Reddit beats it for ChatGPT brand citation share by a factor of 2.4x. This article explores why Wikipedia, Reddit, and Substack are outranking Forbes in AI retrieval and what it means for earned media strategy.
A series of 2025 and 2026 citation studies has produced one of the cleanest findings in the history of digital communications research. Earned media, not owned content, is the channel that compounds inside AI answers. The research is consistent across every major engine.A series…
Ritual. Thorne. Seed. Momentous. AG1. The supplement brands that turned PR into the real point of sale — and made trust the only shelf that matters.
How a product-first spirits brand built durable earned authority before the AI-answer era — the St. George Spirits playbook, from the 1982 founding to the 2007 absinthe moment.
Discover how Oreo's iconic Dunk in the Dark tweet during the 2013 Super Bowl blackout revolutionized real-time food PR and redefined brand communication forever.
How three hours of jury deliberation and a Ray-Ban creative directorship announced 72 hours later became the cleanest crisis-to-capital pivot in modern celebrity brand strategy.
