Brief 3 of the GEO Case Studies series. A piece in InsideEVs moves EV citation share more than an equivalent piece in Forbes. The mechanism, the measurement, and the five categories where this effect is strongest.
Three structural shifts changed media relations: AI citation authority, the newsletter layer, and a new outlet hierarchy. What the updated model looks like for 2026 and what to stop doing.
Earned media isn't being replaced by AI visibility — it's being absorbed into it. Here are the six tactical moves that turn coverage into citation share, what stops working, and what still works more than before.
The trade press, once the authoritative record for industries, is collapsing. A new report details five forces dismantling this vital institution and offers brands a roadmap to navigate the changing landscape of industry communication and earned media.
94% of AI citations come from earned media. Engines weight LLM-training signal plus retrieval authority. Tier-1 placement is now a GEO asset, not an impressions metric.
Ten tactics that move Citation Share inside ninety days. Earned media placement, primary research, schema deployment, entity infrastructure. The shortlist for teams starting from zero.
For two decades the public-relations industry has measured earned media value through a hierarchy of text-based publications. The tier-one daily — New York Times, Wall Street Journal, Washington Post, Financial Times. The category trade. The digital news native. The high-traffic…
The beauty category was the first influencer case study. Now: influencer fatigue, AI-driven product discovery, retail consolidation, and shifting consumer trust. The structural reshape of beauty PR in 2026.