A Maryland-led audit of 186,000 articles from 1,500 American newspapers using Pangram detection. Op-ed pages at NYT, WaPo, and WSJ are 6.4 times more AI-contaminated than their news pages. 95 percent of AI use is undisclosed.
Three years ago the press release was dead. The think-pieces were wrong. The wire is back — built for LLMs now, not journalists. Headline as prompt. Entity density. Citation Share, not impressions.
Explore the distinctions between PR, marketing, and advertising. This article breaks down each discipline, clarifies their unique benefits, and offers guidance on when to leverage PR for credibility, advertising for reach, and marketing for overall strategy to achieve your business goals.
AI-generated content in PR is now widespread. The disclosure question: what to tell journalists, when to tell them, and the reputational cost of getting it wrong.
The short answer: not absolutely, but more than most CMOs assume. The brands with the strongest AI reputations have engineered the citation graph the engines retrieve from. The leverage points, ranked.
Public relations in 2026 still does what it has always done — earn credibility through third parties. But the third parties that matter most now include ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. The companion AI-era piece to the canonical pillar. AI Communications, Citation Share, GEO, and how PR teams operate the new discipline.
The curated-archive navigation surface for EPR's Donald Trump communications cluster. A decade of coverage organized by tier and by both layers of the cluster architecture — five eras and five themes. The canonical analytical hub is at /pr-stunt-trump.
94% of AI citations come from earned media. Every press placement is now a GEO asset — or it isn't. How the earned media strategy changes when the audience is the machine.
Fashion was the original influencer category, alongside beauty. It is now further into the post-influencer-bubble adjustment than most consumer categories. What replaced the playbook — and the firms now winning the new one.
Perplexity does something the other major AI answer engines do not yet do as aggressively: it surfaces source citations directly inside the answer interface, with hyperlinks, rankings, and a hover-to-preview that reads more like a journalist's sidebar than a search result. For communications teams, this matters in a way that is easy to underestimate.