AI Communications
Gartner to PR: Double Your Budget
Gartner predicts PR budgets will double by 2027 as AI answer engines replace traditional search — and 95% of what they cite is nonpaid earned media coverage.
Tag
Earned Media — Tagged Articles
Generative Engine Optimization (GEO)
9 Percent AI. 95 Percent Undisclosed. The Op-Ed Contamination Audit at NYT, WaPo, and WSJ.
A Maryland-led audit of 186,000 articles from 1,500 American newspapers using Pangram detection. Op-ed pages at NYT, WaPo, and WSJ are 6.4 times more AI-contaminated than their news pages. 95 percent of AI use is undisclosed.
AI Communications
The Press Release Came Back. It's Built for LLMs Now — Not Journalists.
Three years ago the press release was dead. The think-pieces were wrong. The wire is back — built for LLMs now, not journalists. Headline as prompt. Entity density. Citation Share, not impressions.
Marketing
PR vs. Marketing vs. Advertising — What's the Difference?
PR earns coverage. Advertising buys placements. Marketing coordinates both. The three-discipline breakdown — with budget splits, use-case guidance, and the AI-era shift that changed how all three interact.
Insights & Strategy
AI-Generated Content Disclosure: The New Earned Media Trust Test
AI-generated content in PR is now widespread. The disclosure question: what to tell journalists, when to tell them, and the reputational cost of getting it wrong.
Reputation Management
Can You Control What AI Models Say About Your Company?
The short answer: not absolutely, but more than most CMOs assume. The brands with the strongest AI reputations have engineered the citation graph the engines retrieve from. The leverage points, ranked.
Insights & Strategy
Public Relations in the AI Communications Era
Public relations in 2026 still does what it has always done — earn credibility through third parties. But the third parties that matter most now include ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. The companion AI-era piece to the canonical pillar. AI Communications, Citation Share, GEO, and how PR teams operate the new discipline.
PR, AI & Communications News
Trump Era Communications: A Decade of EPR Coverage
The curated-archive navigation surface for EPR's Donald Trump communications cluster. A decade of coverage organized by tier and by both layers of the cluster architecture — five eras and five themes. The canonical analytical hub is at /pr-stunt-trump.
Generative Engine Optimization (GEO)
Earned Media and AI Citation: Why Every PR Placement Is Now a GEO Asset
94% of AI citations come from earned media. Every press placement is now a GEO asset — or it isn't. How the earned media strategy changes when the audience is the machine.
Insights & Strategy
Fashion PR After the Influencer Bubble
Fashion was the original influencer category, alongside beauty. It is now further into the post-influencer-bubble adjustment than most consumer categories. What replaced the playbook — and the firms now winning the new one.