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Earned Media

Why Casino Brands Keep Losing to Nobody in Particular
Gambling

Why Casino Brands Keep Losing to Nobody in Particular

Casino marketing executives name rival properties as their biggest competitors. Their guests say "I just stayed in." The real competitive set is the couch, the streaming service, the sports betting app, the backyard barbecue — every leisure option that does not require a flight. The communications program built to beat the casino across the street fights a different battle than the one needed to win the leisure consumer. The pivot, and what it costs.

EPR Editorial Team ·
Fashion PR After the Influencer Bubble
Fashion

Fashion PR After the Influencer Bubble

The fashion category was, alongside beauty, the original case study in influencer-driven brand building. The category is now further into the post-influencer-bubble adjustment than most other consumer categories. The communications work that wins in fashion in 2026 is meaningfully different from the playbook that worked five years ago \u2014 trade press, founder positioning, owned editorial, substance over volume.

EPR Editorial Team ·
Perplexity's Citation Economy
AI Communications

Perplexity's Citation Economy

Perplexity does something the other major AI answer engines do not yet do as aggressively: it surfaces source citations directly inside the answer interface, with hyperlinks, rankings, and a hover-to-preview that reads more like a journalist's sidebar than a search result. For communications teams, this matters in a way that is easy to underestimate.

EPR Editorial Team ·
The New Authority Stack
Research

The New Authority Stack

PR didn't get smaller. It got a new layer above it. How earned media + AI citation now build brand authority — and the six levers brands gaining Citation Share are operating across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews in 2026.

EPR Editorial Team ·