A consumer brand's AI visibility is largely determined by a "Publisher Set" of roughly two dozen publishers and platforms. Identifying this set and earning placement within it is the highest-leverage move in a GEO program. This approach prioritizes AI influence over audience reach, focusing on the sources AI engines repeatedly consult for category queries.
AI engines prioritize earned media over brand blogs due to its independent nature, making it a more trusted source. This affects how brands should approach content strategy, shifting focus towards gaining third-party coverage for better AI visibility.
Building a cannabis brand in a restricted-advertising environment requires focusing on earned media, owned content, community, and founder visibility. This guide outlines strategies for cannabis brand building.
The shift is mostly invisible from a comms team's day-to-day, but the data is unambiguous. Google's AI Overviews, which expanded broadly in 2024 and have continued to roll out across query categories, now sit at the top of an enormous share of search result pages. For information
Everything-PR’s Q2 2026 Hotel Brand Earned Media Index shows the hotel category splitting in two: scale operators winning on coverage volume, ultra-luxury brands winning on authority quote share. This analysis reveals the earned media gap as the key differentiator in luxury hospitality.
The Fintech CEO Authority Index for Q2 2026 analyzes the earned media of top fintech executives, revealing key trends in influence, cross-vertical reach, and the impact of IPOs and strategic communications.
Citation Share in crypto measures how often and favorably a brand is cited in AI answer engines like ChatGPT. This is the new market share for crypto, influencing buyer decisions before they even see a brand's marketing. It's measurable, ownable, and currently unclaimed by most of the crypto category.
The 2026 marketing budget presents structural changes from 2024, driven by shifts in the discovery layer, cookie deprecation, and influencer marketing. This article examines the new budget composition and offers actionable steps for CMOs to navigate these changes.
Forbes is the most coveted earned-media placement in B2B PR. In citation testing, Reddit beats it for ChatGPT brand citation share by a factor of 2.4x. This article explores why Wikipedia, Reddit, and Substack are outranking Forbes in AI retrieval and what it means for earned media strategy.