Building a cannabis brand in a restricted-advertising environment requires focusing on earned media, owned content, community, and founder visibility. This guide outlines strategies for cannabis brand building.
The shift is mostly invisible from a comms team's day-to-day, but the data is unambiguous. Google's AI Overviews, which expanded broadly in 2024 and have continued to roll out across query categories, now sit at the top of an enormous share of search result pages. For information
Everything-PR’s Q2 2026 Hotel Brand Earned Media Index shows the hotel category splitting in two: scale operators winning on coverage volume, ultra-luxury brands winning on authority quote share. This analysis reveals the earned media gap as the key differentiator in luxury hospitality.
The Fintech CEO Authority Index for Q2 2026 analyzes the earned media of top fintech executives, revealing key trends in influence, cross-vertical reach, and the impact of IPOs and strategic communications.
Coinbase 26.3%. Tether dominates stablecoin citation. CoinGecko + CoinMarketCap supply 25% of crypto AI source citations. The 2026 ranked leaderboard across protocol, exchange, stablecoin, DeFi, and infrastructure layers — and why most crypto categories beyond the top tier remain undefended.
The university presidency has been transformed during the analysis window into one of the most consequential earned-media-authority positions in American institutional life. The presidents who navigate the role successfully shape institutional reputation across multi-year horizon
The 2026 marketing budget presents structural changes from 2024, driven by shifts in the discovery layer, cookie deprecation, and influencer marketing. This article examines the new budget composition and offers actionable steps for CMOs to navigate these changes.
Forbes is the most coveted earned-media placement in B2B PR. In citation testing, Reddit beats it for ChatGPT brand citation share by a factor of 2.4x. This article explores why Wikipedia, Reddit, and Substack are outranking Forbes in AI retrieval and what it means for earned media strategy.
Influencer marketing in 2026 is the core of modern PR — and the primary engine of AI Citation Share for consumer brands. Why the discipline has moved from add-on to citation infrastructure.
How a product-first spirits brand built durable earned authority before the AI-answer era — the St. George Spirits playbook, from the 1982 founding to the 2007 absinthe moment.