More Journalists Flood PR
Publicists and journalists often have a love-hate relationship. PR experts want their stories heard and distributed via as many sources as possible, but as the gatekeepers, journalists do not always agree with the story and the message brought forward for sharing. The irony in all this is that many PR specialists come from journalism backgrounds. In fact, as more free content makes it to the Internet, more journalists lose their jobs. But as more journalists become unemployed, they find employment in public relations. There is one thing Edelman’s President of Strategic Partnerships and Global Integration, Weber Shandwick’s Head of the Brazilian branch, and Burson-Marstellar’s founding Chairman have in common – they all have backgrounds in journalism.Companies Run their Own Blog
To move away from a reliance on journalists and the shrinking gates they keep anyway, many companies run blogs on their website. Freelance writers and/or journalists who help to write stories for publishing, which share big changes and achievements the company makes, keep these blogs alive.
As a result, companies became less and less reliant on news networks to help them break stories or distribute press releases. Nevertheless, when mentioned in bigger news outlets like Daily Mail or Huffington Post, they are often quick to include these accomplishments on their blogs as well.
