Digital PR & Communications
Media Relations: Discipline, Press Pool and Pitching
Media relations explained: the six sub-specialties, the four-tier press pool, the three pitching mechanics that work, and what to do when one story dominates.
Tag
Earned Media — Tagged Articles
AI Visibility
PR and SEO: The Case for Integration
PR and SEO have always been more connected than most marketing org charts admit. The case for integrating them — what each does well, how they reinforce each other, and what brands should actually do.
PR Firms & Communications Agencies
Oreo Antarctica: How a Cookie Closed the Seven-Continent Campaign
At the end of their 100th birthday celebration, Oreo cookies have just reached Antarctica, thus making these sandwich cookies a product delivered to all of the seven continents. These 5,000 OREO cookies reached the milestone in a special moment: the 100th anniversary of human kind reaching the South Pole.
PR Firms & Communications Agencies
Oreo Daily Twist: 100 Days That Built Real-Time Marketing
Kraft Foods' Oreo 'Daily Twist' campaign celebrating 100 years becomes a success and has everyone talking about cookies. The celebration of the centennial started in March with the "History" print campaign. The already famous online campaign debuted on June 25th with a bold move: a cookie that had a rainbow filling, thus celebrating the Gay Pride Month. Since then, there was the Shark Week Oreo, the Mars Rover Oreo, the Shin-Shin's newborn cub Oreo and even the Elvis dedicated Oreo.