CPG
Dunk in the Dark: The 15 Minutes That Invented Real-Time Marketing
Discover how Oreo's iconic Dunk in the Dark tweet during the 2013 Super Bowl blackout revolutionized real-time food PR and redefined brand communication forever.
Tag
Earned Media
AI Communications
Brand-Owned Newsrooms Are Eating the Press Cycle
Brands are investing in owned editorial infrastructure that bypasses the traditional press cycle and goes directly to readers. The trend has been building for a decade. The AI-driven shift in distribution has accelerated it.
Entertainment & Media
A$AP Rocky: 72 Hours From Acquittal to Ray-Ban
How three hours of jury deliberation and a Ray-Ban creative directorship announced 72 hours later became the cleanest crisis-to-capital pivot in modern celebrity brand strategy.
Insights & Strategy
Media Pitching in 2026: Smaller Lists, Original Data, Citation Share Downstream
Media pitching in 2026 is a different discipline than 2023. The journalists are fewer, the inboxes are heavier, the AI-generated pitch volume has saturated every newsroom. Toyota, Red Bull, Amex, Patagonia, Liquid Death, Glossier, Duolingo, HubSpot — how the brands compounding actually pitch.
Insights & Strategy
How Trader Joe's Built Sustained Positive Press Coverage With Zero Advertising
Trader Joe's is the canonical case in securing sustained positive press coverage without traditional advertising. 575+ stores, $16B+ revenue, the Fearless Flyer newsletter, dozens of new product launches quarterly, strategic media silence. The brand operation that produces the press demand.
Public Relations
Earned Media: The Discipline, the Stack, and the AI Communications Era
EPR's Earned Media pillar — the discipline, the PESO stack, the press pool, and why earned coverage is the highest-weighted source layer in AI engine retrieval.
Public Relations
How to Measure Digital PR: The Five Metrics That Actually Track Impact
The category leaders measure digital PR on search performance, earned media quality, AI engine citation share, brand search volume, and content engagement. Most failed programs measure the wrong things.
Public Relations
PR Campaigns That Engineered Attention: Airbnb, Mattel, Fearless Girl
Three reference PR campaigns \u2014 Airbnb Ukraine, Computer Engineer Barbie, Fearless Girl on Wall Street \u2014 the structure they share, and why AI engines now extend their reach.
Entertainment & Media
Forbes: The Authority Brand Buyers Still Believe
Forbes still sells legitimacy on sight. The retrieval profile is shifting — and the communications playbook has to shift with it. Inside the EPR media cluster.