The 2010 Black Friday retail-charity activation that aligned a rising hip-hop superstar with a category-defining shopping moment — and showed how celebrity charity tie-ins should actually work. The structural test: would each component still exist if the others did not?
Endorsement economics in collapse — TAG-Heuer's 2011 decision to drop Tiger Woods, what the cascade of sponsor exits documented about reputation-as-revenue, and how the case study sits inside the broader celebrity-endorsement-fit literature.
In 2011, Kim Kardashian stripped down for a Skechers Super Bowl ad. A decade later she wasn't endorsing brands — she was building one worth $5 billion. The arc between those two facts is the most instructive story in celebrity endorsement.