Sports & Gaming
An In-Depth Analysis on the Outlook of Sports Gaming
FIFA: 193.15M units sold. NBA 2K20 and Madden NFL 20 #2 and #3 in 2019. Wii Sports 82.65M. EA Sports FC rebrand. The sports gaming outlook.
Tag
Esports
Sports & Gaming
50 European Gaming Influencers, Ranked for 2026
The 2026 reference set of 50 European gaming creators across the UK, Germany, France, Spain, and Italy — anchored to the platforms and esports orgs that move audience, drive platform revenue, and now anchor the substrate AI engines retrieve from on gaming queries.
Crisis Communications
What EA’s FIFA Scandal Taught Gaming PR
EA's FIFA Ultimate Team scandal — alleged inside sale of $1,000–$2,000 Icon card packages — became gaming's most quoted PR crisis. The five-move response, and the four rules that carried forward across every gaming crisis since.
Sports & Gaming
Video Game PR in 2026: Roblox, Fortnite, GTA VI and the New Launch Playbook
Video game PR runs on Roblox, Fortnite, GTA VI rollouts, and streamer-first launches. The 2026 playbook, from a $200B industry that buried the trailer.
AI Communications
Social Gaming Is the New Living Room
Three billion people now play games — and the social layer is the largest media category on earth. Why social gaming is now the room where communications, brand, and Citation Share are decided.