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Estee Lauder — Tagged Articles

Dr. Jart+: The Estée Lauder-Owned K-Beauty Brand Fighting the Independent Tier

Dr. Jart+ is the first K-Beauty brand fully acquired by a Western luxury conglomerate. The Estée Lauder 2019 deal, the Cicapair Tiger Grass franchise, and the citation flattening against the independent challenger tier.

EPR Editorial Team · Jul 9, 2026

Marketing

Exploring Augmented Reality (AR) in Beauty Marketing: Transforming Customer Experiences

AR has moved from novelty to commerce infrastructure in beauty. What virtual try-on actually delivers, why L'Oréal's ModiFace acquisition was the decisive move, and the three surfaces the category is investing in next.

EPR Editorial Team · Sep 18, 2024

Marketing

Influential Beauty Chief Marketing Officers

Here are ten influential Chief Marketing Officers (CMOs) in the beauty industry known for their leadership and impactful strategies:.

EPR Editorial Team · Sep 1, 2024