
How PR Teams Use Facebook in 2026
How PR teams actually use Facebook in 2026: Pages, Groups, Advantage+, crisis response, and where Meta AI fits in.

How PR teams actually use Facebook in 2026: Pages, Groups, Advantage+, crisis response, and where Meta AI fits in.

The canonical Everything-PR hub for Facebook. How the platform is reshaping communications — News Feed and algorithmic distribution, Pages and Groups, Facebook Ads, the Beacon controversy, and Facebook Connect.

Meta names excessive hashtags as a spam signal and never lists them as a ranking factor. What Facebook hashtags actually do in 2026 — plus the campaign hashtags that worked anyway.

PR firms - much like law firms - have conflicts of interest and issues they cannot discuss.

Google, ChatGPT, Reddit, TikTok, food press, OpenTable/Resy, Yelp. Seven surfaces where restaurant reviews live in 2026 — and what operators must do across all of them.

Meta walked away from news distribution. Facebook drove ~40% of publisher referrals at peak in 2015 — under 5% by 2024.