Yahoo Might Take Legal Action against Facebook over Advertising Patents
Yahoo wants to force Facebook to license 10 to 20 patents for different technologies that include advertising, social networking, messaging and website customization.
Yahoo wants to force Facebook to license 10 to 20 patents for different technologies that include advertising, social networking, messaging and website customization.
Buddy Media, a company that provides a social publishing software suite to enterprises, has just acquired British company Brighter Option, a developer of Facebook Ads, to add paid advertising to their offer to marketers. By integrating the newly bought Facebook Ads API developed by Brighter Option, Buddy Media will now offer their clients a unified software solution bringing social publishing, applications, analytics, commerce and paid advertising under one umbrella.
If Facebook’s sponsored stories were not annoying enough, now you can occasionally see them in the new Facebook photo viewer. What is the real benefit of a new Facebook photo viewer?
88% of consumers are less likely to buy from companies that leave complaints on social media unanswered, a study commissioned by Conversocial revealed
The global cultural phenomenon of the year, social networking will continue to grow in 2012, with smarphones and mobile technologies facilitating this growth. The future of advertising is social as well. Consider the trend for your 2012 marketing strategies.
Facebook has introduced a new PHP interpreter that makes the scripting language
For some people, the last thing they expect or want to see
Many people don’t believe in the power of Facebook to drive business and notoriety, because their own campaigns failed. We have now concrete examples on how different strategies worked for some people-brands, and the ROI is not always measured in number of fans, or likes.
Facebook now has Aggregated News Clusters, which is an update to the News Feed, to group stories about a certain topic. Guest author August Drilling reveals a bit about this update.
The Brain Tree’s PR campaign failed to convince us of the purpose of the site. How is this site anything like Facebook is beyond our reach.