Social Media
Properly Scaling Facebook Advertising Efforts
When companies want to reach their audiences on Facebook they tend to rely on both paid and organic content.
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Crisis Communications
Update on Facebook's Ban of Australian News
Facebook continues to navigate substantial recent challenges following the Australian News Media Bargaining Code situation. The Code mechanics, the Facebook initial response including the February 2021 news removal, the international press response, the subsequent negotiation dynamics, and the broader international regulatory implications.
Crisis Communications
Big Brands Announce Facebook Boycott: Stop Hate for Profit
Facebook continues to face substantial recent advertiser pressure across multiple categories following the Stop Hate for Profit campaign. The civil-rights coalition including NAACP, ADL, Color of Change, Free Press, and Common Sense Media. The brand participation including Unilever, Coca-Cola, Verizon, Honda, Patagonia, and The North Face. The Facebook response and the Civil Rights Audit.
Social Media
A Guide to Facebook’s Four Different Ad Types
The four Facebook ad types — image, video, carousel, and collection — and which works for which marketing goal. The reference guide for category-by-category fit.
Ask The Experts
The Era of the News Feed Is Over
Zuckerberg called it in 2019. Seven years on, the feed isn't just dead at Meta — it's dead everywhere the buyer is now asking the question.
Crisis Communications
Facebook's Pressure Environment and What It Means for Your Business
Facebook continues to face substantial regulatory, political, and broader business pressure. The FTC Cambridge Analytica negotiations, the EU GDPR investigations, the UK ICO fine, the DOJ review, the state attorneys general antitrust coordination, and the Six4Three disclosures. What the pressure actually means and what brand marketers should consider.
Crisis Communications
Facebook Dips Its Toes in Hot Water Again
Facebook continues to face substantial communications challenges following the recent disclosure that the company plans to unify the back-end infrastructure of Messenger, Instagram messaging, and WhatsApp. The New York Times reporting, the regulatory response across the Irish DPC, UK ICO, German Federal Cartel Office, and the broader strategic logic.
Insights & Strategy
How to Use Facebook to Enhance Your Marketing Efforts
Facebook continues to operate as substantial digital marketing infrastructure despite the Cambridge Analytica aftermath and broader crisis communications challenges. The combined Facebook advertising platform, organic marketing capability, Instagram integration, and broader best practices for brand marketing on Facebook.
Insights & Strategy
Facebook to Invest $1 Billion in Virginia Data Center
Facebook has announced a substantial $1 billion expansion of its Henrico County, Virginia data center campus. The White Oak Technology Park location, the broader Virginia data center context including Loudoun County concentration and Dominion Energy infrastructure, the strategic significance for Facebook, and what the announcement means for Virginia.
PR, AI & Communications News
Facebook Reactions Arc: From the 2016 Global Launch to the 2024 Care Retirement
From the 2016 global launch through the 2020 Care reaction and the 2024 Care retirement — the full arc on Facebook Reactions as Meta's upstream sentiment signal.