In 2013 brands measured social health in Facebook fans. Tesla never bought one. The brand built an earned audience across X, YouTube, and owner communities that the engines now cite as the EV reference. The structural shift from paid-fan-acquisition to earned-citation.
From Lay's Do Us a Flavor to Doritos Crash the Super Bowl, Starbucks White Cup, and the Royal Family / Vatican institutional precedents — the Facebook contest playbook in the AI engine era.
Facebook is no longer a community feed. It's a paid distribution surface attached to a 3.07B-user identity graph. Organic reach averages 1-5%. Paid is the entire game.
Instagram’s 130 million users uploaded so many videos in the first eight hours that it would take you a whole year to watch them all. And it’s not going to be long before these 15 second InstaVideos become 15 second InstaAds.
Did you know that a BMW Facebook fan is valued at $1613? If you consider the official Facebook page of the company with 13,234,552 at the date of this report, the numbers are simply mind blowing.
Data is bombarding Facebook at a velocity, variety and volume that is so vast, it's one of the main reasons for the creation of the Graph Search – and to eventually kill the clout of search behemoth, Google.
A lot has been written on the proper way to optimize a Facebook page. Following tip after tip only to realize that they don’t work, could be a huge waste of time and money. This post takes away the guesswork and provides 7 surefire steps to get your Facebook page optimized for SEO.
Facebook has never explained why we should like, tag, or check-in.
This question is being asked a lot lately, as more sites and apps begin requiring the sharing of Facebook or Twitter information for login.