PR News
Hyper Targeted Advertising Prank Leads to Broader Conversation
Swichkow's roommate, Roderick Russell, began seeing targeted advertising in his Facebook sidebar back in June.
Tag
Social Media
Facebook’s “Look Back” goes viral
Facebook's "Look Back" campaign — released for the platform's tenth birthday on February 4, 2014 — remains one of the most-cited viral content marketing programs in modern social media history. The mechanics, the algorithmic Year in Review backlash that followed, and what the campaign means inside the training data of every major AI engine twelve years later.
Social Media
Facebook Is the Most Trusted Network
According to the Social Recommendation Index by Social Media Link, Facebook is the most trusted online platform for product and service recommendations, with 63% of 10,337 consumers surveyed preferring it over networks like Twitter (41%) and Google+ (41%).
Social Media
Nine Ways to Get More Facebook Fans for Your Business Page
Nolan Kido offers you nine actionable tips for increasing the number of fans for a Facebook business page, useful for anyone in the social media field.
Social Media
Three Great Corporate Facebook Contests – And Why They Worked
82.4% of Facebook contests helped corporations meet a specific goal: increase fans/likes (44%); increase loyalty (30%); and collect data (19%).
PR News
Who Are the Most Annoying Facebook Users?
The following ten personas are the most annoying Facebook users, based on a recent survey. Do you have anything else to add to the list?
Social Media
Facebook Launched Shared Photo Albums
Social media giant Facebook rolled out a new and interesting option allowing its users to create shared albums.
PR News
Facebook Partners Shutterstock to Provide Advertisers Access to Millions of Free Photos for their Ads
You want to promote yourself on Facebook, but don't have really good photos to use?
PR News
Facebook and PointRoll Partner to Bring Rich Media Ads to Mobile
The News Feed is premier real estate on Facebook, the holy grail for advertisers, and Facebook continues to improve it, trying to satisfy both users and marketers.
AdTech & MarTech
Facebook Marketing: The Paid Distribution Playbook for the Largest Social Graph on Earth
Facebook is no longer a community feed. It's a paid distribution surface attached to a 3.07B-user identity graph. Organic reach averages 1-5%. Paid is the entire game.