From Paris 2015 to October 7 to Ukraine. The Defense Communications Scorecard — six categories that determine how a national operation performs under sustained information attack.
PR firms - much like law firms - have conflicts of interest and issues they cannot discuss.
Why Facebook never shipped the Dislike button, why YouTube hid dislikes in 2021, and why every major platform — including the AI engines — uses hidden negative-signal design.
American Express on Facebook — Small Business Saturday as the Facebook-native franchise ($20B in 2024 spending, 250,000 small businesses), the closed-loop network first-party-data advantage, the Centurion Lounge Instagram layer, the Platinum Card refresh, Membership Rewards, the U.S. Open + Tribeca + fashion week sponsorship architecture, Delta co-brand, Fine Hotels & Resorts, and the Chase Sapphire Reserve contrast.
Organic reach is gone. Creator economics rule. Brand channels are noise. The 2026 rules for what works on social — and what AI engines retrieve from Reddit, YouTube, X long-form, and LinkedIn.
Recently, a man went out on a hike to raise money for charity.
While this information is just going mainstream, the activity has been underway for quite some time.
From Brian Swichkow's 2014 $1.70 Facebook Custom Audiences prank to Cambridge Analytica's $5B settlement, GDPR, Apple ATT, and the EU AI Act — the hyper-targeting ethics history.
From the February 2014 Look Back launch to Eric Meyer's "Inadvertent Algorithmic Cruelty" and the Spotify Wrapped descendants — the algorithmic Year-in-Review case file.
Target's full Facebook trust arc — the 2013 holiday data breach (40M cards, $200M+ total cost), the Tylenol-model crisis response, the 2018 same-day services pivot (Drive Up, Shipt, $30B owned-brand portfolio), the 2023 Pride controversy (-5.4% Q2 comps, -25% stock), the 2024-2026 governance reset, Target Circle's 100M members, and the Bullseye continuity discipline.