Social Media
Facebook and Twitter Main Channels for Customer Complaints
88% of consumers are less likely to buy from companies that leave complaints on social media unanswered, a study commissioned by Conversocial revealed
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PR News
Social Media Trends & More Trends
The global cultural phenomenon of the year, social networking will continue to grow in 2012, with smarphones and mobile technologies facilitating this growth. The future of advertising is social as well. Consider the trend for your 2012 marketing strategies.
PR News
Facebook Gives PHP a Boost with HipHop Virtual Machine
The developers at Facebook have even given it a cool name to make sure you remember it.
PR News
The Facebook Effect: Strategies That Work for People-Brands
Many people don't believe in the power of Facebook to drive business and notoriety, because their own campaigns failed. We have now concrete examples on how different strategies worked for some people-brands, and the ROI is not always measured in number of fans, or likes.
PR News
Facebook Adds Aggregated Topic Clusters to News Feed
Facebook now has Aggregated News Clusters, which is an update to the News Feed, to group stories about a certain topic. Guest author August Drilling reveals a bit about this update.
PR News
The Brain Tree Aims to Be Facebook for Research
The Brain Tree's PR campaign failed to convince us of the purpose of the site. How is this site anything like Facebook is beyond our reach.
Insights & Strategy
If Facebook Controlled the Internet
If you happen to be paying attention to anything other than your friends list, you might have noticed a trend.
PR News
Goldman's Facebook Valuation Challenged by Semantic Technology
Goldman Sachs and other investors want you to believe Facebook is valued at $50 billion. But somehow the numbers and the news just don't add up. Scientists at hakia launched a stock analysis tool two weeks ago called SENSEnews which indicates Facebook's value at only $14 billion. Or about the same earnings to value ration as Microsoft and other successful companies. Why does Goldman want you to believe the $50 billion number? That should be painfully obvious by now.
PR News
Facebook Poised to Overtake Google
Would you be surprised if the headlines tomorrow read; "Facebook Supplants Google as the World's Most Popular Search Engine?" Some people would obviously, but the idea is not really all that far fetched. Some 600 million people use Facebook to do everything but wash the dishes in the kitchen sink. Using it for search is a growing value that takes away from Google's strength every time a user clicks search on Facebook.
PR News
Times Square Ball Engages Social
Perhaps you didn't know that there was a Times Square Ball live broadcast online, powered by no other venue than Times Square. Times Square also engaged via Twitter, Facebook and foursquare, and they even made apps for iPhone and Android. Never worry, there are only 364 days till the next New Year's Eve.