Research
The Gender × AI Citation Gap 2026: How ChatGPT, Claude, Gemini, and Perplexity Recommend Different Brands to Women and Men
AI engines recommend different brands to women and men. The 2026 EPR Gender × AI Citation Gap measures how ChatGPT, Claude, Gemini, and Perplexity diverge by gender across 12 consumer categories. Skincare shows the widest gap; enterprise SaaS shows the narrowest.