EPR's guide to public relations education — Grunig's four models, the six theoretical anchors of modern PR, the AI Communications era, and the universities that anchor the discipline globally.
Six modern PR crises diagnosed through Grunig and Hunt's four models — Tylenol, Pepsi/Kendall, MSL/Netflix, Qwikster, Bud Light, and Starbucks under Brian Niccol. The diagnostic vocabulary every crisis operator needs.
Grunig and Hunt's 1984 framework of press agentry, public information, two-way asymmetric and two-way symmetric PR, plus a three-question diagnostic for any live program.
