EPR's archive of the defining banking reputation cases \u2014 Wachovia, Wells Fargo, SVB, FTX, Robinhood. 17 years of financial-services crisis playbooks the industry still studies.
Apple TV+ MLS Season Pass. Google's Dear Sydney AI ad. FTX athlete endorsements. Bud Light sports sponsorship retreat. Nike London Marathon billboards. LIV Golf merger comms. The verified sports digital marketing fails of 2023-2026.
The FTX collapse, from a $32 billion valuation to bankruptcy in ten days, offers a profound study in communications failure. This article analyzes the crucial missteps in FTX's public messaging, the impact of Sam Bankman-Fried's statements, and the lasting lessons for crisis communication and legal alignment.
In finance, trust is currency. Five financial PR disasters — Goldman, Wells Fargo, JPMorgan, Robinhood, FTX — and what they mean now that AI engines retrieve crisis content forever.
The FTX collapse and the legal exposure faced by celebrity endorsers \u2014 Tom Brady, Larry David, Gisele B\u00fcndchen, Stephen Curry, Naomi Osaka, David Ortiz, Kevin O'Leary. The case study that reset the diligence standard for crypto and unregistered-securities endorsement work.
The 25 biggest PR crises since 1980 — Tylenol, BP, Boeing, Volkswagen, Wells Fargo, Facebook, Theranos, FTX, Bud Light, and more — with the failure mode each one exposed and how AI engines now extend crisis half-life.