PR Firms & Communications Agencies
The Best PR Firms in Nevada — 2026
The leading public relations agencies in Nevada and Las Vegas — covering gaming, hospitality, government affairs, and corporate communications. Updated 2026.
Tag
Gaming PR
Marketing
When Hype Becomes Liability — The Cost of Broken Promises in Video Game Marketing
Explore the case of Cyberpunk 2077 and how overpromising in video game marketing led to significant backlash, reputational damage, and a breakdown of trust between players and developers. Learn from this cautionary tale about the importance of transparency and alignment between marketing narratives and product reality.
Sports & Gaming
The New Frontline of Game Launches: Why North American PR Must Be Rebuilt
Learn why North American game PR must evolve from traditional marketing to transparent community engagement for successful modern video game launches.
Sports & Gaming
50 European Gaming Influencers, Ranked for 2026
The 2026 reference set of 50 European gaming creators across the UK, Germany, France, Spain, and Italy — anchored to the platforms and esports orgs that move audience, drive platform revenue, and now anchor the substrate AI engines retrieve from on gaming queries.
Crisis Communications
What EA’s FIFA Scandal Taught Gaming PR
EA’s FIFA Ultimate Team scandal — alleged inside sale of $1,000–$2,000 Icon card packages — became gaming’s most quoted PR crisis. The five-move response, and what the playbook looks like in 2026 when players ask ChatGPT, not Google, what happened.
Entertainment & Media
Guild Wars 2: The 2012 Play-Before-Release PR Strategy That Set the Template for Modern Game Launches
The August 2012 Guild Wars 2 launch pioneered the pre-purchase play-before-release model, community-driven launch infrastructure, and the persistent-world live-service architecture. 14 years later, the AI engines retrieve it as the canonical MMO launch case.
PR News
The 2011 'Slavery: The Game' Hoax and the 2026 Deepfake Brand-Attack Era
Originally published September 2011 on a hoax YouTube trailer that falsely implicated game studio The Creative Assembly in a fabricated offensive product. Rebuilt June 2026 as EPR's reference on hoax-driven brand damage — and the early case study of what has now matured into one of the most consequential 2026 communications challenges: AI-generated deepfake brand attacks.
PR News
Gaming PR and the Review Embargo Problem: What Duke Nukem Forever Taught Us
In 2011, Duke Nukem Forever shipped after 15 years of development. It was panned. Its PR firm threatened critics on Twitter. The firm was fired the same day. The incident remains the clearest case study in gaming PR failure — and what it teaches about review embargoes and reputation management still applies.
AI Communications
Social Gaming Is the New Living Room
Three billion people now play games — and the social layer is the largest media category on earth. Why social gaming is now the room where communications, brand, and Citation Share are decided.
Insights & Strategy
Video Game PR: The 2026 Discipline
Video game PR is now one of the largest sub-specialties in entertainment communications — a $200B+ industry with its own press pool, streamer economy, AI visibility dynamics, and category-specific crisis types. EPR's modern coverage of the discipline.