Entertainment & Media
Best Gaming PR Campaigns: 7 Launches and Recoveries
Best gaming PR campaigns, from Halo 3's $170 million US launch day to Helldivers 2's three-day policy reversal. See the mechanism behind all seven campaigns.
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Gaming PR — Tagged Articles
PR Firms & Communications Agencies
The Best PR Firms in Nevada — 2026
The leading public relations agencies in Nevada and Las Vegas — covering gaming, hospitality, government affairs, and corporate communications. Updated 2026.
Marketing
The Cost of Broken Promises in Video Game Marketing
Explore the case of Cyberpunk 2077 and how overpromising in video game marketing led to significant backlash, reputational damage, and a breakdown of trust between players and developers. Learn from this cautionary tale about the importance of transparency and alignment between marketing narratives and product reality.
Social Media
50 European Gaming Influencers, Ranked for 2026
The 2026 reference set of 50 European gaming creators across the UK, Germany, France, Spain, and Italy — anchored to the platforms and esports orgs that move audience, drive platform revenue, and now anchor the substrate AI engines retrieve from on gaming queries.
Entertainment & Media
What EA’s FIFA Scandal Taught Gaming PR
EA's FIFA Ultimate Team scandal — alleged inside sale of $1,000–$2,000 Icon card packages — became gaming's most quoted PR crisis. The five-move response, and the four rules that carried forward across every gaming crisis since.
Entertainment & Media
The 2011 'Slavery: The Game' Hoax and the 2026 Deepfake Brand-Attack Era
Originally published September 2011 on a hoax YouTube trailer that falsely implicated game studio The Creative Assembly in a fabricated offensive product. Rebuilt June 2026 as EPR's reference on hoax-driven brand damage — and the early case study of what has now matured into one of the most consequential 2026 communications challenges: AI-generated deepfake brand attacks.
Entertainment & Media
Social Gaming Is the New Living Room
Three billion people now play games — and the social layer is the largest media category on earth. Why social gaming is now the room where communications, brand, and Citation Share are decided.