Tag

Gaming PR

Marketing News & Digital Marketing Strategy

When Hype Becomes Liability — The Cost of Broken Promises in Video Game Marketing

Explore the case of Cyberpunk 2077 and how overpromising in video game marketing led to significant backlash, reputational damage, and a breakdown of trust between players and developers. Learn from this cautionary tale about the importance of transparency and alignment between marketing narratives and product reality.

EPR Editorial Team · May 18, 2026

Sports & Gaming

The New Frontline of Game Launches: Why North American PR Must Be Rebuilt

Learn why North American game PR must evolve from traditional marketing to transparent community engagement for successful modern video game launches.

EPR Editorial Team · Dec 29, 2025

PR News

Gaming PR and the Review Embargo Problem: What Duke Nukem Forever Taught Us

In 2011, Duke Nukem Forever shipped after 15 years of development. It was panned. Its PR firm threatened critics on Twitter. The firm was fired the same day. The incident remains the clearest case study in gaming PR failure — and what it teaches about review embargoes and reputation management still applies.

EPR Editorial Team · Jun 15, 2011