Meta descriptions do not affect Google rankings, but they shape the snippet people click. What Google's documentation and Ahrefs' 20,000-keyword study say, and how to write one.
The first publisher casualties of the AI era are already in the ground. This report details how AI search and Google's AI Overviews have led to a publisher extinction event, with named casualties across the industry and massive declines in traffic and revenue.
SEO is the discipline of helping people discover the most relevant answer when they search for information. The field guide — the three eras, the two-surface model, what changed since 2020, and what didn't.
