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Google Search

What Is SEO in 2026? A Field Guide for the Modern Era

SEO is the discipline of helping people discover the most relevant answer when they search for information. The 2026 field guide \u2014 the three eras, the two-surface model, what changed since 2020, and what didn't.

EPR Editorial Team · Jun 3, 2026

Editorial

The Publisher Extinction Event

The first publisher casualties of the AI era are already in the ground. This report details how AI search and Google's AI Overviews have led to a publisher extinction event, with named casualties across the industry and massive declines in traffic and revenue.

EPR Editorial Team · May 12, 2026