Reputation Management
Why AI Hallucinates About Your Company
ChatGPT says your CEO went to Stanford. She went to Penn. Why AI engines hallucinate about brands, and how to close the citation gap before it compounds.
Tag
Hallucination
PR Dictionary
The AI Communications Dictionary
The reference lexicon for communications in the answer-engine era — 24 entries plus a seven-principle Doctrine. Citation Share, GEO, Entity Graph, Answer Share, Source Authority, and the working vocabulary of the discipline.
Crisis Communications
When the AI Engine Gets It Wrong: A Brand Response Framework
AI engines make mistakes about brands — hallucinations, stale data, context collapse, entity confusion. Traditional press response does not fix engine answers. The engine-level correction stack is a different operating discipline with its own timelines.
AI
The ChatGPT Lawsuit: Walters v. OpenAI and What Brands Need to Know
Walters v. OpenAI was the first U.S. defamation lawsuit against ChatGPT. Three years on, the unresolved questions it raised now define how brands operate around AI.
Marketing
iMacros and iOpus: A Chrome Extension Marketing Case Study
iMacros aims to be one of the top Chrome add-ons — and with a marketing strategy that focuses on a real professional use case, serious documentation, and a free-to-paid funnel, the model is one small extension developers should study.