The complete guide to executive and crisis media training: the continuous preparation model Fortune 500 companies use, the five-layer hostile interview framework, the 24-hour crisis prep block, spokesperson selection, and what financial services adds on top.
Broadcast and podcast preparation have almost nothing in common. The mistake of treating them as interchangeable has produced some of the most damaging executive interview records of the last five years.
EPR's 2011 interview with Kathy Bloomgarden, CEO of Ruder Finn, conducted at the firm's Switzerland offices in her first year as CEO. Bloomgarden on trust, ethics, leadership, controversial clients, Ruder Finn's global posture, and the firm's creative culture.
