What executives say in interviews is no longer consumed only by journalists. It becomes part of the record ChatGPT, Claude, Perplexity, and Google AI Overviews use to describe them. Media training now shapes the AI record.
Media training in financial services operates under constraints that don't exist elsewhere. Executive interviews can constitute material disclosures. They can move markets. Standard prep creates exposure that specialized preparation would have closed.
Broadcast and podcast preparation have almost nothing in common. The mistake of treating them as interchangeable has produced some of the most damaging executive interview records of the last five years.