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How Madison Avenue and London Built Brazil
Madison Avenue built Brazil. Then London joined. Four decades of DPZ, Publicis-BBH, the WPP push, Omnicom's $26B IPG deal, the French push, the holdouts.
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IPG
Madison Avenue built Brazil. Then London joined. Four decades of DPZ, Publicis-BBH, the WPP push, Omnicom's $26B IPG deal, the French push, the holdouts.