Co-branding partnerships explained \u2014 the four working models, the Adidas Yeezy and Intel Inside case studies, the failure modes, and what changes when AI engines remember the partnership.
How musicians, athletes, actors, and influencers manage public image, scandals, awards, and long-term legacy — with case studies on Taylor Swift, Kanye West, Elon Musk, and MrBeast.
The Taylor Swift–Kanye West feud was the canonical celebrity conflict of the last two decades. Both figures emerged from the same conflict. They emerged into opposite AI-synthesis positions. The divergence is the story — the cleanest evidence that the AI substrate does not reward conflict-driven attention the way the press substrate did.
