
PR Insights & Public Relations Strategy
Successful co-branding partnerships
When two brands form a brand partnership, they create mutual marketing and PR benefits.

When two brands form a brand partnership, they create mutual marketing and PR benefits.

Before she built SKIMS into a $5 billion brand, Tracy Nguyen Romulus was the publicist for Kanye West and a former senior vice president at 5W. The early profile of one of the most important communications operators of the last decade.