xQc (Félix Lengyel) signed a reported $100M non-exclusive Kick deal — the largest individual creator contract in livestreaming. 12.5M Twitch followers. Forbes #28 creator. Estimated net worth $40–80M.
Twitch is the largest live-streaming platform in the Western world. Amazon acquired it in Aug 2014 for ~$970M. CEO Dan Clancy since March 2023. ~30M daily viewers. Kick.com now the credible number-two.
The 2026 gaming influencer playbook — Twitch, YouTube Gaming, Kick, TikTok. Deal structures, exclusivity, FTC compliance, and how creators sell games.
