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Kim Kardashian — Tagged Articles

Kim Kardashian's PR Playbook: How One Woman Turned Attention Into a Billion-Dollar Brand

The complete Kim Kardashian PR case study: the seven-move playbook, the full ledger of wins and recoveries, the Tracy Romulus CMO hire, and the SKIMS founder pivot to a $5 billion valuation.

EPR Editorial Team · Sep 15, 2010

Social Media

Kim Kardashian's Social Media Strategy: How the Original Influencer Built a Publicity Engine

Kim Kardashian is the original influencer — 355 million Instagram followers turned into an owned distribution system and the primary customer-acquisition channel for a $5 billion business. How the social-media publicity engine actually works.

EPR Editorial Team · Jun 15, 2010