Internal Communications
The Internal Comms KPIs the CEO Actually Asks About
The internal comms KPIs the CEO actually asks about. Reach, engagement, sentiment, manager cascade, time-to-message. What gets reported. What gets ignored.
Tag
KPIs
Generative Engine Optimization (GEO)
Citation Share: The KPI Behind GEO
Citation Share is the share of AI-generated answers in which a brand appears. The KPI behind GEO, how it is measured, what it captures, what it does not, and how to set up a Citation Share program.
Insights & Strategy
What Is a Marketing Objective? The SMART Framework, the Five Types, and the New One for 2026
A marketing objective is the SMART goal that directs every downstream decision. The five types, the framework rules, and the new objective \u2014 AI engine citation share \u2014 that 2026 category leaders are writing in.
Insights & Strategy
Marketing Goals Should Be Measurable
The idea of measurable goals in marketing is hardly a foreign one.