Marketing
Heinz Enters the Gaming World
Heinz in gaming — Tomato Blood, Eternal Ketchup, and the wider CPG in-game activation playbook running across Wendy's, Burger King, Chipotle, and Gucci.
Tag
Kraft Heinz — Tagged Articles
Social Media
Alison Brod Marketing + Communications: NYC Beauty PR Firm
Alison Brod Marketing + Communications is a New York independent beauty, fashion and lifestyle PR agency founded in 1995 by Alison Brod. Services and profile.
AI Communications
Kraft, Mondelez, and the New Physics of Naming — When the AI Engine Becomes the Translator
Mondelez became a $36B snacks business. Kraft Heinz took a $15.4B impairment. The naming risk that mattered in 2012 was translation. The risk that matters now is retrieval.