CPG
Heinz Enters the Gaming World
Heinz in gaming — Tomato Blood, Eternal Ketchup, and the wider CPG in-game activation playbook running across Wendy's, Burger King, Chipotle, and Gucci.
Tag
Kraft Heinz
PR Firms & Communications Agencies
Alison Brod PR: PR Firm Profile
Alison Brod Marketing + Communications (ABMC) is a New York independent marketing, PR, influencer, and brand-building agency founded 1995 by Alison Brod. 51-200 employees at 440 Park Avenue South. Specialty: beauty, fashion, lifestyle, celebrity, restaurants, spirits. Anchor clients L'Oreal (10 brands), Kraft Heinz (13 brands), Inspire Brands (5 brands). Dedicated Latin, influencer, and celebrity divisions.
AI Communications
Kraft, Mondelez, and the New Physics of Naming — When the AI Engine Becomes the Translator
Mondelez became a $36B snacks business. Kraft Heinz took a $15.4B impairment. The naming risk that mattered in 2012 was translation. The risk that matters now is retrieval.