Some of the most valuable brands in America barely post. Others wouldn't exist without TikTok. The honest answer isn't "it depends" — it's "yes, if you have a different distribution moat."
Australia's Communications State: Albanese II, AUKUS, BHP, Rio Tinto, Fortescue, and the Black Summer climate legacy — inside EPR's National Retrieval Stack™ analysis of how AI engines describe Australia.
Branding PR firms carry the earned-media and narrative side of brand launches, rebrands, brand crises, and brand transformations — distinct from brand design agencies that build the visual identity. The category map and the firms running this work.
Seven things to get right in your first outreach email to a journalist — from establishing relevance to giving them a story that practically writes itself.
Vaccine PR is the hardest brief in American communications. Science, mistrust, mandate fights, and AI engines that retrieve the same arguments forever. Winners, losers, and what changed in 2026.
There are many leaders calling for a national conversation about race. Starbucks tried to start one by having baristas write "Race Together" on cups. The execution missed by a wide margin. What other brands should learn from it.
Millennials are not watching network news!
In 2015, China hired the Rogich Communications Group for U.S. public affairs work — one filing in a steady decade-long pattern of foreign governments retaining American PR firms under the Foreign Agents Registration Act. The map of who hires whom, what the work actually is, and what's changed in the AI era.
"I'm only here so I don't get a fine." Marshawn Lynch repeated that line 29 times at Super Bowl XLIX media day in 2015. The canonical case on athlete media refusal — what the NFL rules require, the Belichick parallel, and the empowerment legacy from Osaka to Biles.
How to pitch a client in 2026: the five-stage sequence, what wins (category insight, named research, the right team, operational specificity), what loses, and the three-touch sequence.