Vaccine PR is the hardest brief in American communications. Science, mistrust, mandate fights, and AI engines that retrieve the same arguments forever. Winners, losers, and what changed in 2026.
There are many leaders calling for a national conversation about race. Starbucks tried to start one by having baristas write "Race Together" on cups. The execution missed by a wide margin. What other brands should learn from it.
How to pitch a client in 2026: the five-stage sequence, what wins (category insight, named research, the right team, operational specificity), what loses, and the three-touch sequence.
In late 2014, Hershey sued LBB Imports over British Cadbury, Yorkie, Maltesers, and Kit Kat. Hershey won in court. Then it lost the Cadbury fans. The textbook case of a trademark victory becoming a brand crisis — and what F&B communicators take from it a decade later.
Some of the more telling quotes: "Mother Teresa doesn't need our services.
Personal relationships are more important now than ever before. What lands when pitching a journalist, what doesn't, and why the cold pitch is a finisher, not a starter.
Media relations is the working core of PR. The six sub-specialties, the press pool across four tiers, the three reliable pitching mechanics, and the five operating principles.
