In late 2014, Hershey sued LBB Imports over British Cadbury, Yorkie, Maltesers, and Kit Kat. Hershey won in court. Then it lost the Cadbury fans. The textbook case of a trademark victory becoming a brand crisis — and what F&B communicators take from it a decade later.
Some of the more telling quotes: "Mother Teresa doesn't need our services.
Personal relationships are more important, now than ever before.
AI engines are displacing the top of the business-media funnel. How Bloomberg, WSJ, NYT, Forbes, Stratechery, The Information, and Substack-tier publishers are adapting — and what brand operators need to know.
EPR's Media Relations pillar — the discipline, the six sub-specialties, the press pool, the pitching mechanics, and how the function operates in the AI Communications era.
Roepke Public Relations is the Minneapolis media-relations specialist founded by Katherine Roepke. 11 employees, $10M revenue, focused on editorial coverage for consumer brands, tech, energy, non-profit.
A publicity agent decides what the world reads, watches, and hears about a client — and what it does not. The function has existed since Bernays. The tools have changed every decade. In 2026, the AI engines are the new shelf.