The cannabis PR agency landscape has matured significantly. Federal regulatory developments, evolving hemp definitions, and category normalization have raised the bar for what cannabis communications agencies need to deliver. What separates top-considered firms in 2026 — compliance discipline, trade press relationships, public affairs integration, IR capability, crisis bench, multi-state coordination, and AI visibility methodology.
Public relations is the strategic management of how an organization is perceived by the audiences that matter to it. Ivy Lee, Edward Bernays, the PRSA, the PESO model, and the modern $130 billion global PR industry in 2026.
A genuine media list is a curated, maintained record of the specific journalists who cover your space, enriched with enough context about each one to make every interaction intelligent. Building it properly takes time and is never really finished.
TechCrunch covers 1% of pitches. Here's what gets through — what reporters actually want, how the inbox works, and the move most founders get wrong.
Most crisis communications failures are blamed on the statement, but they usually fail due to poor internal decisions. Effective crisis communications is an operational discipline, not just a writing exercise.
AI models are redefining how public company narratives are built, impacting everything from investor relations to executive visibility. This article explores how AI retrieves and interprets information, the concept of "citation dominance," and the critical role of Entity Authority in shaping a company's profile in the age of AI-mediated markets.
Choosing the right PR model — in-house, agency, or hybrid — is a critical decision for corporate communications, dependent on a company's stage, news volume, internal capabilities, budget, and strategic priorities. This article explores the strengths and weaknesses of each to help businesses make informed choices that align with their actual needs.
Understand when a startup needs a PR agency. PR is a force multiplier, not a foundation, amplifying existing strengths. Learn the optimal times to hire a PR firm, including after product-market fit or when raising a significant funding round, and when to wait for better alignment with your strategic goals.
Most clients have a fuzzy picture of what their PR agency is doing when they are not on a call together. This article provides a clear-eyed look at what actually happens inside a good agency on a typical day—and what separates excellent work from average work at every stage.