PR, AI & Communications News
PR News: What It Is & Why It Matters for Your Brand
Understand what PR news is and how it differs from advertising. Learn to use PR news to track brands, generate leads, and gain a competitive intelligence edge.
Tag
media relations
Public Relations
How to Brief a Journalist on a Technical Topic (Without Burning the Relationship)
Technical briefings are crucial for PR, but often mishandled. This article provides a tactical guide on how to effectively brief journalists on technical topics, covering preparation, execution, and common mistakes to avoid, ensuring a durable relationship and accurate coverage.
Corporate Communications
What Boeing Has Taught Us About Communications Discipline — and Why Nothing Has Changed
Boeing has faced the worst sustained corporate reputation crisis of the twenty-first century. This article analyzes Boeing's consistent communications failures across multiple incidents, focusing on their unchanging, templated approach. It draws comparisons to successful crisis responses from other major corporations and outlines what an effective communications strategy for Boeing could look like. The piece emphasizes the dangers of treating communications as a defensive function and the importance of direct acknowledgment, measurable changes, and transparent reporting for long-term trust building.
Insights & Strategy
Most PR Pros Have Never Met a Real Journalist. And It Shows.
An entire generation has entered the PR industry having never met a working journalist in person. This has led to a decline in effective media relations, with pitches, follow-ups, and exclusives often revealing a fundamental misunderstanding of journalistic practices. The article explores the structural problems contributing to this gap, how the industry's practices have suffered, and offers solutions for both agencies and clients to rebuild genuine journalist relationships.
Generative Engine Optimization (GEO)
Who AI Cites: OpenAI's Wire Services, Perplexity's BBC, Gemini's Forbes — 366,087 Citations Mapped
A 366,087-citation analysis of real AI search behavior by Kai-Cheng Yang of Binghamton University. OpenAI cites wire services. Perplexity favors BBC. Gemini surfaces Forbes. The engine-by-engine outlet map for media relations strategy.
Insights & Strategy
The 25 Best PR Podcasts to Listen to in 2026
This guide identifies the 25 best PR podcasts operating in 2026, organized by the kind of listener they serve best, from seasoned professionals to crisis-focused practitioners.
Marketing
Why Parenting Editors Are the Most Powerful Gatekeepers in Consumer Press
Parenting editors are the most powerful gatekeepers in consumer media, influencing purchasing decisions and brand reputation more effectively than other channels. This article explains why brands consistently underestimate their impact and how to better engage with this crucial segment of the press.
Insights & Strategy
Cleantech PR: How Clean Energy Companies Build Media Credibility
Cleantech PR operates at the intersection of technology and sustainability communications, demanding clear translation of complex innovations and careful navigation of environmental claims scrutiny. This article explores how clean energy companies can build media credibility by understanding the unique media landscape, investor community, and policy environment, and by adopting strategic communication practices that balance technical rigor with accessible narratives, ultimately fostering trust among journalists, investors, and the public.
Insights & Strategy
Public Relations in the AI Communications Era
Public relations in 2026 still does what it has always done — earn credibility through third parties. But the third parties that matter most now include ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. The companion AI-era piece to the canonical pillar. AI Communications, Citation Share, GEO, and how PR teams operate the new discipline.
Corporate Communications
How J&J's Tylenol Response Defined Modern Crisis PR
The 1982 Tylenol crisis, involving cyanide-laced capsules, should have destroyed Johnson & Johnson's Tylenol brand. Instead, the company's swift, transparent, and consumer-first response became the enduring model for modern crisis communications, prioritizing consumer safety over financial cost and ultimately restoring brand trust and market leadership.