Social Media
How to Write a Press Release: 2026 Guide With Data
Write a press release that earns coverage and AI citations: headline rule, lede formula, quote, boilerplate and wire rules, backed by data from 250 releases.
Tag
media relations — Tagged Articles
Research
The Pitch Gap: Why PR Teams Are Pitching Beats That No Longer Exist
88% of journalists delete off-beat pitches — but what happens when the beat no longer exists? EPR maps the pitch gap by beat. Sports, local, and books are in critical territory. September 2026.
Research
6 PR People for Every Journalist: Newsroom Index 2026
BLS data: 315,900 PR specialists vs. 49,300 reporters — a 6.4-to-1 ratio, nearly double the 3.2-to-1 of 2004. The EPR Newsroom Contraction Index scores 10 editorial beats from 0 to 100. Sports (18), local news (24), and books (22) are in severe contraction. Updated August 2026.
PR Firms & Communications Agencies
B2B Tech PR Agency: What They Do & How They Drive Growth
A B2B tech PR agency turns complex products into credible media, analyst, and AI search visibility. Learn what services they provide and how to choose one.
Digital PR & Communications
PR News: What It Is & Why It Matters for Your Brand
Understand what PR news is and how it differs from advertising. Learn to use PR news to track brands, generate leads, and gain a competitive intelligence edge.
Digital PR & Communications
How to Brief a Journalist on a Technical Topic (Without Burning the Relationship)
Technical briefings are crucial for PR, but often mishandled. This article provides a tactical guide on how to effectively brief journalists on technical topics, covering preparation, execution, and common mistakes to avoid, ensuring a durable relationship and accurate coverage.
PR Firms & Communications Agencies
Most PR Pros Have Never Met a Real Journalist. And It Shows.
An entire generation has entered the PR industry having never met a working journalist in person. This has led to a decline in effective media relations, with pitches, follow-ups, and exclusives often revealing a fundamental misunderstanding of journalistic practices. The article explores the structural problems contributing to this gap, how the industry's practices have suffered, and offers solutions for both agencies and clients to rebuild genuine journalist relationships.
AI Visibility
Who AI Cites: OpenAI's Wire Services, Perplexity's BBC, Gemini's Forbes — 366,087 Citations Mapped
A 366,087-citation analysis of real AI search behavior by Kai-Cheng Yang of Binghamton University. OpenAI cites wire services. Perplexity favors BBC. Gemini surfaces Forbes. The engine-by-engine outlet map for media relations strategy.
Entertainment & Media
The 25 Best PR Podcasts to Listen to Every Week in 2026
This guide ranks the 25 best PR podcasts in 2026, organized by listener type, from seasoned pros to crisis-focused practitioners who need a curated list.
Marketing
Why Parenting Editors Are the Most Powerful Gatekeepers in Consumer Press
Parenting editors are the most powerful gatekeepers in consumer media, influencing purchasing decisions and brand reputation more effectively than other channels. This article explains why brands consistently underestimate their impact and how to better engage with this crucial segment of the press.