Tagged: media relations

outreach email 0

7 Tips for Your First Outreach Email

If you want your business to receive wide local coverage, getting in touch with a journalist is a wise move. As with any first impression, you only have one shot at getting it right....

ANTI VACCINE MOVEMENT 0

The Vaccine Wars: PR Winners and Losers

The vaccination and anti-vaccination movements have waged battle against each other for decades. In February 1998, Andrew Wakefield published a medical paper describing a link between the MMR vaccine and autism. Few people realize...

starbucks jonah engler 0

Race Together: Starbucks Racing Backwards?

There are many leaders in this country calling for a “national conversation” about race. More importantly, there appear to be millions of people ready to have that conversation. That combination could trigger a sea...

millenials consumer news 0

How Millennials Consume the News

When Brian Williams, undoubtedly one of the highest paid and visible members of the traditional media world, had to apologize for blatant lies on his broadcast, his announcement barely made a blip with the...

china public relations 0

China Hires Rogich Communications Group

The Rogich Communications Group, based in Las Vegas has been hired by the People’s Republic of China, according to recent FARA documents filed with the United States Department of Justice. The full filing may...

The Marshawn Lynch Conundrum 0

The Marshawn Lynch Conundrum

5WPR CEO Ronn Torossian discusses the ‘Marshawn Lynch Conundrum’, one day removed from the Super Bowl and official end of the NFL Season. Last week, in advance of Super Bowl Sunday, Seahawks’ running back Marshawn...

How to Pitch Potential Clients 0

How to Pitch Potential Clients

Creating a captivating pitch that holds your audience’s attention involves preparation and hard work. Your success rate will skyrocket if you take the time to research your potential client’s needs, and have the confidence...

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