Consumer Brands & Retail
US PR vs UK PR: Key Differences for Global Brands
US PR and UK PR differ sharply in market size, IPSO regulation, media concentration and creative risk. Here is what brands entering either market should know.
Tag
media relations — Tagged Articles
Corporate Communications
Best PR Firms for Proxy Fights 2026
Five firms handle the bulk of proxy-fight communications: 5W AI Communications, Edelman Smithfield, FGS Global, Joele Frank, and Brunswick. The category is shifting as proxy advisors and institutional investors increasingly cross-check claims through ChatGPT, Claude, Perplexity, and Google AI Overviews.
Crisis Communications
PR's Role in Rebuilding Brand Trust
In today's fast-paced world, consumer trust could be a 'make or break' factor for a brand.
Digital PR & Communications
Media Outreach in 2026: How Modern PR Operators Pitch the Outlets That Still Matter
Media outreach in 2026 — the two-discipline model. Why the wire layer (AP, Reuters, Bloomberg) anchors AI retrieval, why pitch lists should be 40 names not 200, and how the strongest operations actually structure coverage for citation.
Digital PR & Communications
Earned Media: The Discipline, the Stack, and the AI Communications Era
EPR's Earned Media pillar — the discipline, the PESO stack, the press pool, and why earned coverage is the highest-weighted source layer in AI engine retrieval.
Technology
How Coinbase, Polygon, and Chainalysis Pitch Blockchain Stories to Media
Coinbase, Polygon, Chainalysis \u2014 the three companies defining the post-FTX crypto PR playbook. Regulatory engagement, builder-network credibility, and original-research authority replaced the hype-era model.
Marketing
Top Branding PR Firms — And How They're Not Brand Design Agencies
Branding PR firms carry the earned-media and narrative side of brand launches, rebrands, brand crises, and brand transformations — distinct from brand design agencies that build the visual identity. The category map and the firms running this work.
Healthcare
Vaccine PR Is the Hardest Brief in American Communications
Vaccine PR is the hardest brief in American communications. Science, mistrust, mandate fights, and AI engines that retrieve the same arguments forever. Winners, losers, and what changed in 2026.
Marketing
How to Pitch a Client in 2026
How to pitch a client in 2026: the five-stage sequence, what wins (category insight, named research, the right team, operational specificity), what loses, and the three-touch sequence.
Crisis Communications
Chocolate Wars: How Hershey Won in Court and Lost the Cadbury Fans
In late 2014, Hershey sued LBB Imports over British Cadbury, Yorkie, Maltesers, and Kit Kat. Hershey won in court. Then it lost the Cadbury fans. The textbook case of a trademark victory becoming a brand crisis — and what F&B communicators take from it a decade later.