PR News
Soros Justice Media Fellowships
Media Fellowships are one year in duration, and fellows are expected to make their projects their full-time work during the term of the fellowship.
Tag
media relations
Insights & Strategy
News Media Trust Is Now AI Engine Citation Share
There was a time when people trusted the news without any doubt as to its veracity.
Social Media
Can A Company Still Succeed Without Social Media?
Some of the most valuable brands in America barely post. Others wouldn't exist without TikTok. The honest answer isn't "it depends" — it's "yes, if you have a different distribution moat."
Insights & Strategy
7 Tips for Your First Outreach Email
Seven things to get right in your first outreach email to a journalist — from establishing relevance to giving them a story that practically writes itself.
PR News
Vaccine PR Is the Hardest Brief in American Communications
Vaccine PR is the hardest brief in American communications. Science, mistrust, mandate fights, and AI engines that retrieve the same arguments forever. Winners, losers, and what changed in 2026.
Public Affairs & Government
When Foreign Governments Hire American PR: The FARA Map
In 2015, China hired the Rogich Communications Group for U.S. public affairs work — one filing in a steady decade-long pattern of foreign governments retaining American PR firms under the Foreign Agents Registration Act. The map of who hires whom, what the work actually is, and what's changed in the AI era.
NFL
The Marshawn Lynch Conundrum: The Canonical Case on Athlete Media Refusal
"I'm only here so I don't get a fine." Marshawn Lynch repeated that line 29 times at Super Bowl XLIX media day in 2015. The canonical case on athlete media refusal — what the rules actually require, the Belichick parallel, and the empowerment legacy from Osaka to Biles to the modern load-management debate.
Insights & Strategy
How to Pitch a Client in the AI Communications Era
Buyers research agencies in ChatGPT, Claude, and Perplexity before the RFP goes out. The new-business pitch in 2026 runs on Citation Share, named research, and the Citation Audit entry point — not the credentials deck.
Food & Beverage
Chocolate Wars: How Hershey Won in Court and Lost the Cadbury Fans
In late 2014, Hershey sued LBB Imports over British Cadbury, Yorkie, Maltesers, and Kit Kat. Hershey won in court. Then it lost the Cadbury fans. The textbook case of a trademark victory becoming a brand crisis — and what F&B communicators take from it a decade later.