The Fintech CEO Authority Index for Q2 2026 analyzes the earned media of top fintech executives, revealing key trends in influence, cross-vertical reach, and the impact of IPOs and strategic communications.
The old crisis communications rule was simple: respond within 24 hours. But in today's real-time media environment, that window has shrunk significantly. This article explores the structural shifts that necessitate a faster crisis response and offers an updated playbook for brands to manage communications effectively.
This article details "The Crypto Media Map 2026," identifying five distinct crypto media environments crucial for effective communication: crypto-native trade, institutional and business, policy, independent voices, and community surfaces. Each tier serves a different audience and impacts the market in unique ways, emphasizing the need for a tailored communications strategy.
Crypto's trade press is small, fast, and unusually expert. The reporters covering exchanges, tokens, and protocols often understand the technology better than the firms pitching them. That changes how a pitch has to work. Volume does not move crypto reporters. Specificity, data,…
Every major sports league in the analysis window absorbed at least one material crisis cycle. The variable that mattered was not whether the crisis arrived — the variable was how fast the league responded, how visible the commissioner was during the cycle, and how durably the lea
The job titles tell the story. Five years ago, "Director of Public Relations" was a common senior title at large brands. Today it is rarer than "Director of Communications," "VP of Corporate Affairs," "Chief Brand Officer," or any of a dozen variants that share one feature: they…
I've spent twenty-five years pitching reporters. I've watched the industry survive social, mobile, the collapse of print, the rise of influencer, and the platform wars. None of it compares to what's happening right now.
From News Corp's $250 million to Reddit's $60 million-a-year API license, the publisher response to AI has produced a new ecosystem of deals worth nearly $2 billion in committed value. A complete accounting of the new content economy.
The choice of a forensic incident response firm like Mandiant or CrowdStrike is a strategic communications decision that shapes the public narrative of a data breach. The vendor's brand halo is often attributed to the story.
Traditional PR vs. Digital PR is a distinction that is often discussed but not always clearly understood. Traditional PR and digital PR are routinely treated as separate disciplines, but the separation is increasingly artificial. Understanding the distinction — and where it breaks down — is useful for structuring PR programs and evaluating agencies. What Traditional […]